Appointment Setter (Cold Calling)

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

The role involves conducting high volumes of outbound cold calls to identify and qualify prospective B2B clients. The primary goal is to engage senior decision-makers and secure qualified appointments to drive business growth.

This is a remote position.

Appointment Setter (Cold Calling)


Location: Johannesburg
Job Type: Full-Time


About the Role

An exciting opportunity is available for a driven and results-focused Appointment Setter to join a growing business development team. This is a fully outbound, cold-calling role suited to someone who enjoys prospecting, building relationships from scratch, and generating new business opportunities.

This is not a role where leads are provided. The successful candidate will be responsible for identifying prospects, building target lists, engaging decision-makers, and securing qualified appointments.

The Role

The Appointment Setter will play a key role in driving business growth through proactive outbound prospecting and appointment generation.

Responsibilities include:

  • Researching and identifying prospective client companies.

  • Building and maintaining a pipeline of target accounts.

  • Conducting high volumes of outbound cold calls daily.

  • Engaging senior decision-makers including CEOs, Founders, HR Directors, Talent Acquisition Managers, and Operations Directors.

  • Qualifying opportunities and booking appointments.

  • Following up with prospects through multiple touchpoints.

  • Maintaining accurate CRM records and activity logs.

  • Consistently achieving activity, pipeline, and appointment-setting targets.

Key Responsibilities

  • Generate new leads through LinkedIn, company websites, online directories, and market research.

  • Make between 80–150+ outbound cold calls per day.

  • Introduce services confidently and professionally to prospective clients.

  • Handle objections effectively and maintain engagement with prospects.

  • Secure qualified appointments with decision-makers.

  • Keep detailed records of conversations, outcomes, and next actions within the CRM.

  • Work independently while managing daily priorities and targets.

  • Consistently achieve agreed KPIs and appointment-setting goals.

Requirements

Essential

  • Proven experience in B2B cold calling and appointment setting.

  • Strong lead generation and prospecting skills.

  • Experience sourcing and building prospect lists independently.

  • Excellent communication and telephone skills.

  • Resilient, persistent, and comfortable handling rejection.

  • Self-motivated, organised, and target-driven.

  • Experience using CRM systems.

  • Reliable internet connection and a professional home-working environment.

What Success Looks Like

The successful candidate will be confident initiating conversations with senior decision-makers, consistently generating qualified appointments, and contributing directly to business growth. They will be proactive, highly motivated, and thrive in a performance-focused environment where outbound activity drives results.

Compensation

Competitive salary plus performance-based incentives, with opportunities for career growth and development within a fast-paced sales environment.



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