Appointment Setter (Cold Calling)
Job Type: Full-Time
About the Role
An exciting opportunity is available for a driven and results-focused Appointment Setter to join a growing business development team. This is a fully outbound, cold-calling role suited to someone who enjoys prospecting, building relationships from scratch, and generating new business opportunities. This is not a role where leads are provided. The successful candidate will be responsible for identifying prospects, building target lists, engaging decision-makers, and securing qualified appointments.
The Role
The Appointment Setter will play a key role in driving business growth through proactive outbound prospecting and appointment generation.
Responsibilities include:
● Researching and identifying prospective client companies.
● Building and maintaining a pipeline of target accounts.
● Conducting high volumes of outbound cold calls daily.
● Engaging senior decision-makers including CEOs, Founders, HR Directors, Talent Acquisition Managers, and Operations Directors.
● Qualifying opportunities and booking appointments.
● Following up with prospects through multiple touchpoints.
● Maintaining accurate CRM records and activity logs.
● Consistently achieving activity, pipeline, and appointment-setting targets.
Key Responsibilities
● Generate new leads through LinkedIn, company websites, online directories, and market research.
● Make between 80–150+ outbound cold calls per day.
● Introduce services confidently and professionally to prospective clients.
● Handle objections effectively and maintain engagement with prospects.
● Secure qualified appointments with decision-makers.
● Keep detailed records of conversations, outcomes, and next actions within the CRM.
● Work independently while managing daily priorities and targets.
● Consistently achieve agreed KPIs and appointment-setting goals.
What Success Looks Like
The successful candidate will be confident initiating conversations with senior decision-makers, consistently generating qualified appointments, and contributing directly to business growth. They will be proactive, highly motivated, and thrive in a performance-focused environment where outbound activity drives results.
Compensation
Competitive salary plus performance-based incentives, with opportunities for career growth and development within a fast-paced sales environment.
Requirements
Essential
● Proven experience in B2B cold calling and appointment setting.
● Strong lead generation and prospecting skills.
● Experience sourcing and building prospect lists independently.
● Excellent communication and telephone skills.
● Resilient, persistent, and comfortable handling rejection.
● Self-motivated, organised, and target-driven.
● Experience using CRM systems.
● Reliable internet connection and a professional home-working environment.