Amazon Listing Specialist (Work from home)

Summary:

As the Amazon Listings Specialist, you will own the creation, optimization, launch, and maintenance of all product listings on Amazon Seller Central (including A+ Content, Storefronts, and backend search terms). You will apply deep SEO knowledge, keyword research, upload techniques (single and bulk/flat files) and best-in-class content standards to improve keyword rankings, drive traffic, and increase sales.

Essential Functions:

Listing Creation & Optimization

• Create, edit, and optimize Amazon product listings (titles, bullet points, descriptions, backend search terms, variations) for all ASINs. 
• Conduct advanced keyword research and competitor analysis to inform SEO strategy and improve organic rankings.
• Write SEO-rich, conversion-focused copy that aligns with Amazon search best practices and brand voice. 
• Manage A+ Content / Enhanced Brand Content and Amazon Storefront updates. 

Catalog Management & Uploads

• Upload new products via manual entry and bulk flat-file templates with accuracy and timeliness.
• Maintain and update listings regularly to reflect changes in features, specifications, and branding. 
• Monitor suppressed listings, suppressed attributes, errors, and take corrective action following Amazon policies. 

SEO & Performance Monitoring

• Track organic search performance, keyword ranking, sessions, click-through-rate (CTR), and conversion metrics. 
• Use SEO and analytics tools (Helium 10, Jungle Scout, Seller Central reports, etc.) to identify opportunities. 
• Implement ongoing listing improvements based on data, trends, performance insights, and competitor movements.

Cross-Functional Collaboration

• Work with design teams, photographers, and copywriters to develop high-quality imagery, infographics, and enhanced visual assets.
• Collaborate with product, marketing, and operations teams to ensure product information, availability, and pricing are synchronized. 

Account Health & Compliance

• Maintain account health by ensuring compliance with Amazon policies, resolving listing issues, and managing Amazon support tickets when necessary.

Essential Qualifications:

Skills & Qualifications

• 3+ years experience managing Amazon product listings and catalogs on Seller Central or Vendor Central. 
• Demonstrated Amazon SEO expertise and deep understanding of A9 algorithm, keyword strategy, and ranking factors. 
• Strong proficiency with flat-file uploads, bulk templates, and listing maintenance procedures. 
• Excellent written English with the ability to craft persuasive, SEO-driven copy. 
• Experience working with A+ Content / Enhanced Brand Content and Amazon Storefronts. 
• Proficiency with Excel/Google Sheets and experience with Amazon SEO and analytics tools (e.g., Helium 10, Jungle Scout). 
• Detail-oriented, organized and able to manage multiple product launches and updates under tight deadlines. 

Preferred Qualifications

• Experience creating or collaborating on visual assets (infographics, lifestyle images, videos).
• Understanding of Amazon advertising (PPC) and how listing content impacts ads performance. 
• Previous experience managing an Amazon storefront with high SKU volume.

• Knowledge of Walmart, TEMU, Tiktok and other marketplaces.

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