Alliance Marketing Manager
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AI Summary
The Alliance Marketing Manager will build the global strategy for integrated marketing campaigns with Technology Alliance Partners and develop joint go-to-market strategies and demand generation initiatives. This role involves creating alliance messaging, content, and value propositions while collaborating cross-functionally to deliver data-driven co-marketing programs.
Job ID 27-0057
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision Yourself At Barracuda
As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel partners, which could include cybersecurity vendors, RMM and PSA vendors, hyperscaler and marketplace partners, and more.
You’ll work closely with cross-functional teams to develop co-marketing programs, drive joint go-to-market campaigns, and accelerate partner engagement and pipeline.
This position is ideal for someone who thrives in a collaborative, high-growth environment and is passionate about building relationships that amplify mutual success. If you are energized by the challenge of leading joint marketing efforts and delivering measurable results, we invite you to bring your expertise and ideas to our team.
What you’ll be working on
- Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.
- Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
- Create alliance messaging, content, and differentiated joint value propositions.
- Build and manage strong relationships with internal stakeholders and partner teams.
- Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.
- Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.
- Leverage AI and digital experiences to enhance marketing performance and engagement.
What you bring to the role
- Solid understanding of channel ecosystems and technology partner landscapes.
- Proven experience designing and executing successful co-marketing initiatives with alliance partners.
- Skilled at developing impactful joint value propositions and crafting partner-centric messaging.
- Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
- Excellent organizational and project management skills, delivering projects efficiently and on schedule.
- Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
- Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
- Outstanding communication and stakeholder engagement abilities.
- Self-driven, thriving in team-oriented settings and dynamic work environments.
- Nice to have - Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda. We support employees who want to explore other areas of interest.
- Equity, in the form of non-qualified options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
The anticipated salary range for this role is $120,000.00 to $133,000.00. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.
At Barracuda, we believe in fair and equitable compensation practices that reflect both market realities and the unique circumstances of each geographical location. We recognize that cost-of-living disparities, market conditions, and other factors can significantly impact compensation expectations in different regions. The compensation range provided in this job description is for illustrative purposes only and may not reflect the actual compensation offers for the position in your location. Final compensation will be determined based on a variety of factors including the candidates’ qualifications and experience.
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