Affiliate Marketing Lead

Affiliate Marketing Lead

Beauty / Cosmetics | Remote | US Hours | $50,000–$75,000

Recrescere Group is working with a fast-growing beauty and cosmetics brand looking to appoint an Affiliate Marketing Lead to build, manage and scale its affiliate acquisition channel.

This is a hands-on role for someone with strong experience across affiliate networks such as CJ Affiliate, Awin and Impact.com, who understands how to identify the right publishers, partners and promotional channels to drive measurable revenue growth.

There will also be some involvement across influencer and creator partnerships, but the primary focus will be affiliate marketing, partner growth, performance analysis and optimisation.

The Role

You will work closely with the marketing and leadership teams to develop and optimise the brand's affiliate programme, identifying which publishers, websites, partners and acquisition funnels can deliver the strongest commercial return.

The business is particularly interested in someone who understands how leading beauty, skincare and luxury brands structure their affiliate programmes and can use competitor and performance data to uncover new growth opportunities.

Key Responsibilities

• Take ownership of the brand's affiliate marketing programme

• Manage and scale activity across CJ Affiliate, Awin and impact.com

• Identify, recruit and onboard high-performing publishers and affiliate partners

• Build relationships with content publishers, editorial sites, review platforms, loyalty partners and other affiliate channels

• Analyse competitor affiliate programmes across beauty, skincare, haircare and luxury brands

• Identify the websites, publishers and funnels generating the strongest affiliate traffic and revenue

• Negotiate commission structures, commercial terms and partner incentives

• Develop campaigns and promotional strategies alongside affiliate partners

• Track and optimise performance across revenue, CPA, CAC, conversion rate, AOV, ROAS and LTV

• Build reporting and dashboards around affiliate and partner performance

• Analyse attribution and customer journeys to understand where affiliate revenue is coming from

• Identify underperforming partners and opportunities for optimisation

• Test new publishers, partnerships, offers and acquisition funnels

• Support influencer and creator outreach where relevant

• Identify creators who can also become commercially successful affiliate partners

• Work alongside performance marketing, e-commerce and creative teams

What We're Looking For

Ideally, you will have experience within beauty, cosmetics, skincare, haircare, fashion, luxury or another DTC/e-commerce environment.

You should have:

• Strong hands-on affiliate marketing experience

• Experience with CJ Affiliate, Awin and/or impact.com

• Proven experience managing and scaling affiliate programmes

• Strong knowledge of different affiliate publisher and partner models

• Experience sourcing, approaching and onboarding new affiliates

• Strong commercial and analytical skills

• Experience analysing affiliate and customer acquisition data

• Understanding of CPA, CAC, ROAS, AOV, conversion rate and LTV

• Experience creating reporting and performance dashboards

• Ability to analyse competitor affiliate strategies and identify growth opportunities

• Strong relationship management and negotiation skills

• Some exposure to influencer, creator or ambassador marketing would be beneficial

• Beauty or cosmetics experience would be highly advantageous

The Opportunity

This is an opportunity to take real ownership of an important growth channel within an ambitious beauty brand.

The business isn't looking for someone to simply maintain an existing affiliate programme. They want someone who can understand which publishers and partnerships work, why they work, what competitors are doing successfully and how to scale the channel profitably.