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Affiliate Manager

Posted an hour ago
2-5 years experience
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AI Summary

The Affiliate Manager will develop and execute strategies to drive player acquisition and revenue growth across Sportsbook and Casino products. They are responsible for building high-performing partnerships, negotiating commercial agreements, and optimizing traffic quality through data-driven analysis.

About Us

We are a fast-growing group of companies operating in the iGaming and Sportsbook industry, building innovative products and brands across multiple international markets. As we continue our expansion, we are looking for an experienced Affiliate Manager to drive player acquisition, strengthen strategic partnerships, and scale our affiliate program across regulated and offshore markets.

This is a highly commercial role requiring strong relationship management, negotiation skills, and deep understanding of iGaming performance marketing. You will own affiliate acquisition and revenue growth while ensuring partnerships deliver sustainable, high-quality traffic.



Key Responsibilities

Affiliate Strategy & Growth

  • Develop and execute the affiliate marketing strategy across Sportsbook and Casino products.
  • Identify, recruit, onboard, and activate high-performing affiliates, media partners, influencers, and traffic providers.
  • Build and maintain a diversified affiliate portfolio across multiple geographies and traffic sources.
  • Continuously evaluate new partnership opportunities to expand market reach and player acquisition.
  • Drive sustainable growth while balancing acquisition volume, player quality, and profitability.

Relationship Management

  • Build long-term relationships with key affiliate partners and strategic accounts.
  • Serve as the primary point of contact for affiliate negotiations, performance reviews, and commercial discussions.
  • Negotiate CPA, Revenue Share, Hybrid, and custom commercial agreements to maximize ROI.
  • Develop incentive programs and exclusive campaigns to increase affiliate engagement and performance.
  • Attend industry conferences, networking events, and affiliate meetings to strengthen partnerships and identify new opportunities.

Performance & Optimization

  • Monitor affiliate performance through KPIs including FTDs, NGR, CPA, ROI, retention, and player value.
  • Analyze traffic quality and identify opportunities to increase conversion rates and revenue generation.
  • Work closely with CRM, Product, and Marketing teams to optimize acquisition funnels and player journeys.
  • Utilize data and analytics to identify underperforming partnerships and implement corrective actions.
  • Forecast acquisition volumes, budgets, and expected revenues from affiliate channels.

Fraud Prevention & Compliance

  • Monitor traffic sources for fraud, bonus abuse, incentive abuse, and low-quality traffic.
  • Ensure affiliates comply with company guidelines, responsible gaming standards, and market-specific regulations.
  • Partner with Compliance and Legal teams to identify commercially viable solutions that maximize scale while remaining compliant within regulatory frameworks.
  • Maintain oversight of affiliate agreements, tracking accuracy, and payment validation processes.

Reporting & Commercial Ownership

  • Prepare regular performance reports and business reviews for senior leadership.
  • Track affiliate spend, commission structures, and profitability metrics.
  • Manage affiliate budgets with a strong focus on revenue generation and cost efficiency.
  • Provide strategic recommendations based on market trends, competitor activity, and affiliate performance data.



Requirements

Must Have

  • 3+ years of Affiliate Management experience within the iGaming, Online Casino, or Sportsbook industry.
  • Proven experience managing affiliate programs across regulated and/or offshore gaming markets.
  • Strong understanding of CPA, Revenue Share, Hybrid, and performance-based commercial models.
  • Experience negotiating commercial agreements with affiliates and media partners.
  • Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
  • Experience working with affiliate platforms and tracking systems.
  • Understanding of player acquisition funnels, conversion optimization, and retention metrics.
  • Strong commercial mindset with demonstrated revenue growth achievements.
  • Excellent stakeholder management and relationship-building skills.
  • Fluent English communication skills.

Preferred

  • Experience managing affiliates in emerging markets including LATAM, Asia, MENA, or Eastern Europe.
  • Existing network of affiliate contacts within the iGaming ecosystem.
  • Experience working with Sportsbook-focused affiliate programs.
  • Knowledge of SEO, PPC, influencer marketing, and content-driven acquisition channels.
  • Additional languages are considered an advantage.



What Success Looks Like

Within your first 12 months, you will:

  • Build and expand a portfolio of high-performing affiliate partners across key markets.
  • Deliver consistent growth in First Time Depositors (FTDs), Net Gaming Revenue (NGR), and player acquisition volumes.
  • Improve affiliate channel profitability through effective commercial negotiations and traffic optimization.
  • Establish strong strategic relationships with top industry affiliates and media partners.
  • Create a scalable affiliate acquisition framework capable of supporting rapid international growth.


Why Join Us?

  • Join a high-growth iGaming and Sportsbook business during a critical scaling phase.
  • Work with experienced industry leaders and decision-makers.
  • Significant ownership and autonomy to build and shape the affiliate function.
  • Exposure to global markets across Sportsbook and Casino verticals.
  • Competitive compensation package with performance-based incentives.
  • Remote or Cyprus-based opportunities available depending on location and business needs.

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