Account Strategist, Paid Media
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AI Summary
The Account Strategist manages a portfolio of paid media clients, overseeing campaign execution and performance across major ad platforms. They serve as the primary point of contact to ensure client satisfaction, drive account growth, and mentor junior team members.
About the role
The Account Strategist, Paid Media is a skilled digital marketing professional and relationship manager responsible for independently managing a portfolio of paid media clients. This role requires expertise in campaign management across major ad platforms (Google, Meta, Microsoft), a strong focus on client retention and satisfaction, and a strategic mindset to identify growth opportunities.
What you'll do
- Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
- Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
- Build strong, trust-based relationships with clients to support retention and upsell opportunities.
- Lead client meetings, communicating insights, results, and recommendations clearly.
- Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
- Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
- Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
- Provide guidance, mentorship, or training to less experienced team members.
- Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
- May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
- Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
- In some cases, provide execution support to Leads on more complex accounts.
- Independently manage the execution alongside client management for smaller clients.
- Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
- Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
- If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.
Required Qualifications
- 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).
- At least 2 years of client-facing or customer service experience.
- Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
- Demonstrated ability to manage complex campaigns and meet performance goals independently.
Preferred Qualifications
- Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles.
- Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
- Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
- Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
- Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
- Proven Success: History of driving client results through strong ROI, upsells, and account growth.
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