Account Manager, Paid Search
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AI Summary
We are seeking a strategic and detail-oriented Account Manager, Paid Search to oversee and optimize paid search campaigns for a portfolio of clients. This role is responsible for developing campaign strategies, managing day-to-day ad operations, collaborating with internal teams, and driving measurable business results. The ideal candidate will also be comfortable leveraging AI-powered tools and automation to improve campaign management efficiency, surface insights, accelerate testing, and enhance overall account performance.
Campaign Strategy & Execution
- Develop and implement paid search strategies across platforms such as Google Ads & Microsoft Ads
- Conduct keyword research, audience targeting, and competitive analysis to enhance campaign performance.
- Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages.
- Work cross-functionally with Creative, Paid Social, SEO, and CRO teams to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimization.
- Identify opportunities to integrate automation and AI workflows into campaign management processes to improve speed, consistency, and scalability.
- Continuously monitor and optimize campaigns to meet client KPIs
- Adjust bids, budgets, ad copy, and landing pages to improve efficiency and maximize profitability.
- Implement scaling strategies while maintaining performance goals.
- Conduct data analysis, hypothesis testing, and A/B experiments to improve campaign results.
- Apply AI tools to accelerate performance analysis, anomaly detection, and optimization prioritization without compromising accuracy or strategic oversight.
- Leverage tools like Google Analytics (GA4) & Looker Studio to track performance and provide insights.
- Develop and maintain reports/dashboards using Google Sheets, Excel , Looker Studio, while utilizing our data warehousing tools.
- Analyze search term reports and audience insights to refine targeting strategies.
- Provide clear, data-driven recommendations to internal teams and clients.
- Use AI-assisted analysis tools to synthesize performance trends, identify actionable insights, and streamline recurring reporting workflows.
- Act as the primary day-to-day contact for clients, leading calls, emails, and Slack communications.
- Conduct client onboarding, performance updates, and strategic planning discussions.
- Ensure seamless coordination between internal teams and client objectives.
- Stay up to date with industry trends, platform updates, and best practices to refine campaign strategies including emerging AI capabilities across paid media platforms and identify practical applications that can improve team workflows and client outcomes.
- Contribute to Paid Search thought leadership within the organization including the development of internal best practices for using AI in paid search strategy, execution, reporting, and experimentation.
- Assist with PTO account coverage across the Paid Search department as needed.
- 5+ years of hands-on experience managing Paid Search campaigns, preferably in an agency or performance marketing environment.
- Strong expertise in Google Ads & Microsoft Ads
- Proficiency in Google Looker Studio & Google Analytics (GA4)
- Advanced data analysis skills using Excel/Google Sheets (pivot tables, formulas, data visualization, etc.).
- Strong verbal and written communication skills, with the ability to present insights and collaborate with internal and external stakeholders.
- Highly organized with exceptional time management skills, capable of handling multiple projects and deadlines.
- Solid understanding of pixel tracking, UTM parameters, and server-side tracking
- Experience running app-based campaigns in Google Ads and Apple Search Ads.
- Hands on experience managing Local Service Ads (LSAs)
- Retail media experience managing campaigns in Amazon Ads.
- Experience running YouTube Ads and understanding video-based performance marketing.
- Opportunity to work with leading brands and drive impactful paid search strategies.
- Collaborate with cross-functional teams in a fast-paced, data-driven environment.
- Competitive compensation, benefits, and career growth opportunities.
Compensation is commensurate with experience.
About Us
BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
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