Lead YouTube creative strategy across paid and organic initiatives for enterprise clients to drive measurable business results. Partner with cross-functional teams to develop high-performing content frameworks and translate performance data into actionable recommendations.
Oversee and optimize paid search campaigns for a portfolio of clients using Google and Microsoft Ads. Develop strategic campaign structures and leverage AI-powered tools to improve efficiency and drive measurable business results.
Develop high-performing, social-first creative concepts and briefs for direct-to-consumer brands across platforms like Meta, TikTok, and YouTube. Analyze performance data and consumer behavior to optimize creative hooks and messaging for better conversion.
Manage SEO strategy, client services, and production for a small portfolio of high-end national and international clients. Act as the primary point of contact for client fulfillment, delivering strategic plans and presenting results in bi-weekly meetings.
Lead CRO and LPO strategies for a portfolio of clients by creating testing roadmaps and overseeing web page design and development. Analyze qualitative and quantitative data to refine strategies and collaborate with cross-functional teams to optimize conversion rates.
