🏖️Conversion Rate Optimization/ Sales Funnel Analyst - Job Code: 1787609526047

At Coconut 🥥, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for top talent to fill the role below:

Role: Conversion Rate Optimization/ Sales Funnel Analyst

Monthly Rate: $1800-2150

Availability: Part-time/Full-time -40 hours/week

Time Zone: Pacific time business hours

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To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

1️⃣ English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.

2️⃣ Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️

3️⃣ 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Requirements

Experience Needed/Responsibilities:

- Analyze the Shopify sales funnel end to end: ads, landing pages, PDPs, checkout, cart abandonment, segmentation, and post-purchase.

- Audit conversion drop-offs and identify the highest-impact opportunities.

- Review Meta ad data, including video drop-off, click-through rates, and ad-to-landing-page message alignment.

- Set up and manage Mouseflow across top landing pages; expand coverage from 2 to 6–7 pages.

- Run and monitor A/B tests through A/B Convert until results reach sufficient conversion volume.

- Pull and reconcile performance data across Shopify, Meta, Triple Whale, Amir tracking, and other relevant systems.

- Maintain a testing and optimization backlog with hypotheses, proposed changes, status, outcomes, and next steps.

- Recommend landing-page, messaging, funnel, and UX changes based on data.

- Coordinate agency, design, and internal stakeholders to get approved changes implemented.

- Track seven landing-page projects through launch and ongoing optimization.

- Deliver findings and recommended actions back to the client

Good to have:

- Triple Whale, Mouseflow, A/B Convert, Amir tracking, Meta Ads Manager, or similar platforms

- Experience with Shopify stores doing $1M+ annually

- AI-enabled analysis experience, including tools such as Claude

- Familiarity with landing-page UX, PDPs, direct-response messaging, and conversion-focused design

- Experience coordinating agencies or cross-functional execution

- Background at a $10M+ DTC Shopify brand for an Elite-level search

Non-negotiable Requirements:

- Experience working with high-volume Shopify stores; store scale matters more than years of experience

- Strong CRO and DTC e-commerce funnel knowledge; Self-directed project management and clear reporting

- Data analysis and A/B testing experience

Industry/Tools Experience:

Shopify, Meta Ads Manager, Triple Whale, Mouseflow, AB Convert, Klaviyo

Benefits

We’re all about uplifting lives in Coconut and we make sure we provide benefits that support work-life balance, well-being, and growth. Here’s what you can look forward to as part of the Coconut Community! ✨

✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?

✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.

✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.

✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!

✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.