The Paid Media Lead is responsible for executing and optimizing digital advertising campaigns across platforms like Google, Meta, and Nextdoor to drive patient acquisition. This includes managing budgets, conducting A/B testing, and ensuring all tracking is HIPAA-compliant.
The Certified Coding Specialist abstracts or accurately codes procedures from medical records to ensure optimal reimbursement while maintaining compliance with all regulatory guidelines, including CPT and ICD10 standards. Duties involve managing charge review queues, accurately posting codes, consulting with providers for documentation clarity, and providing education on documentation improvement.
