Shape the architecture of Scento’s Next.js storefront and Medusa commerce backend, and build and strengthen its custom Stripe checkout for multiple currencies and languages. Lead performance, reliability, observability, and security; set engineering standards, mentor engineers, and partner with Product, Growth, and Operations to deliver impactful features.
Manage and scale Scento’s Meta and Google advertising accounts across European markets, overseeing budgets, bids, account structure, and testing against customer acquisition cost and payback targets. Collaborate with brand, analytics, and data teams on creative testing and tracking health, and expand into new markets and channels when performance supports it.
Set and lead Scento’s growth strategy across 27 European markets, aligning performance marketing, SEO and AI search, CRM and lifecycle, and partnerships around a unified plan. Allocate multichannel acquisition budgets against CAC and payback targets, lead storefront and checkout experimentation with product and data teams, plan seasonal campaigns, and report growth decisions to the founder and CEO.
Lead Scento.com’s organic search strategy across languages, covering technical SEO, content, internal linking, and structured data, while improving visibility in AI-powered search and answer engines. Manage the editorial program and digital PR, collaborate with engineering on site performance and indexing, and measure and report SEO’s impact on revenue.
Own Scento’s data foundation, including its warehouse, pipelines, metric definitions, and dashboards, and build models for attribution, cohorts, customer lifetime value, and margins. Forecast product demand with Operations and Purchasing, measure marketing impact through incrementality tests, and build and lead a high-quality Data function that enables teams to use trusted data independently.
