Paul Fredrick MenStyle

Lead the creation and execution of high-performing short-form video content for TikTok and Instagram to grow the brand's social presence. Collaborate with the Creative Director to align social output with seasonal campaigns and menswear culture.

Lead the execution of weekly digital marketing creative, focusing primarily on email campaigns, paid ads, and homepage updates. Collaborate with creative leadership and marketing stakeholders to translate briefs into polished, brand-consistent assets.