Develop and execute the B2B marketing strategy, strengthen brand awareness and positioning, and establish the company as a thought leader. Generate and scale leads through paid and organic channels, optimize campaigns and conversion-focused content, and collaborate with sales and product teams to improve messaging and lead quality.
Drive growth in the manufacturing sector by developing go-to-market strategies and managing complex enterprise sales cycles from prospecting to closing. Build long-term partnerships with clients to drive upsell and expansion while collaborating cross-functionally to optimize market penetration.
Identify and develop enterprise target accounts in the DACH market using a mix of outbound and inbound strategies. Conduct discovery and qualification calls with technical buyers to build a pipeline of opportunities for Account Executives.
