NeoPollard Interactive

Design creative assets for email, web, app, and social media campaigns for the Play Alberta brand. Transform game-provider assets into on-brand creative and maintain the creative asset management system in Airtable.

Manage the games portfolio and roadmap for customers, including implementing new games and managing release timelines. Coordinate with cross-functional teams to launch assets and perform QA and performance reporting.

Establish and enforce a rigorous QA framework for all automated player communications across multiple digital channels. Lead market and product research initiatives to analyze player behavior and influence product roadmaps and marketing strategies.