The role involves owning the creative roadmap for paid social ads across Meta, TikTok, and YouTube by translating performance data into high-converting briefs. You will manage UGC creators and implement structured testing frameworks to optimize ad hooks and angles.
Own and scale paid acquisition channels across Meta, Google, and TikTok while managing budgets and bidding strategies. Drive growth through high-velocity creative testing and full-funnel optimization to improve ROAS and CPL.
Create high-end UI animations and feature reveals to make the software look premium. Edit raw UGC footage into high-converting social ads and iterate based on performance metrics.
Create high-end UI animations and feature reveals to showcase the platform's premium feel. Edit raw UGC footage into high-converting social ads for Meta and TikTok while iterating based on performance data.