Build and lead the creative strategy for a new product direction from the ground up, focusing on video-first hypotheses and audience research. Collaborate with UA and design teams to create a fast-moving creative pipeline and scale the product from zero spend to meaningful growth.
Headway Inc
2 Remote Job Openings at Headway Inc
Launch and scale ad campaigns on Meta while analyzing metrics to make data-driven decisions. Collaborate with product marketing and creative teams to test user behavior hypotheses and optimize ad creatives.