FirmPilot

The manager will design, build, and optimize high-performing WordPress landing pages to drive lead generation and improve Google Ads performance. They will also lead A/B testing initiatives and leverage AI tools to enhance conversion rates and user experience.

Own the design, launch, and continuous optimization of high-performing WordPress landing pages to increase conversion rates and improve Google Ads Quality Scores. Develop a data-driven testing culture using A/B experiments and AI tools to lower acquisition costs and generate qualified leads.

Lead and execute technical SEO and content strategies to increase organic visibility and leads for competitive law firm clients. Collaborate with product and engineering teams to automate SEO processes using AI and mentor team members on best practices.