Diversified Botanics

Lead the expansion of the brand from a regional player to a national multi-channel CPG by securing chain HQ authorizations and national distributor relationships. Build and manage a team of Key Account Managers while owning the full revenue contribution from these accounts.

Build and operate the trade marketing function from the ground up to support the field sales team with assets and programs. This includes managing sales collateral, executing trade promotions, coordinating MAP enforcement, and overseeing trade show logistics.

Manage and professionalize a $30M distributor book while building the necessary team and systems to achieve 25-40% annual growth. Lead regional sales managers and oversee relationships with regional convenience distributors and specialty smoke shop chains.

Rapidly source and screen candidates for multiple open roles while applying structured behavioral interviewing techniques. Manage the full candidate lifecycle in Ashby ATS and deliver weekly reporting on recruitment metrics.