Cybba

Own end-to-end media planning and programmatic strategy for US clients, from channel activation to attribution and measurement. Develop repeatable managed-service offerings and track proposal win/loss data to optimize commercial outcomes.

Own end-to-end media planning and programmatic strategy for US clients, from channel activation to attribution and measurement. Responsible for managing service margins, productizing repeatable strategies, and presenting results to senior leadership.

Drive new business growth by leveraging existing networks to identify prospects and craft tailored media solutions. Manage the full sales cycle from lead generation through client acquisition and collaborate with strategy teams for execution.