The Data Analyst will develop measurement frameworks to assess the impact of GOTV outreach and translate complex data into actionable insights. They will also build dashboards, conduct voter file matching analysis, and produce comprehensive reports on campaign performance.
Lead the growth and understanding of audiences across digital platforms, specifically TikTok and Instagram, to expand reach and deepen engagement. Develop repeatable models for testing and scaling audience growth while collaborating with creators and internal impact teams.
Develop and test social media amplifier accounts targeting Gen Z and Millennial Latinos through full-cycle content creation. Analyze engagement data and retention metrics to iterate on content formats and growth strategies weekly.
