Yourgi Customer Life Cycle Growth Manager

Key Responsibilities 

• Trust & Relationship Building (60%): Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals. 

• Cross-Functional Lifecycle Strategy (30%): Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV). 

• Product & Personalization: Partner with Product to deliver dynamic, value-driven experiences—utilizing AI-driven content, localized updates, and targeted provider matches. 

• Brand Differentiation: Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition. 

Qualifications 

• 3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI. 

• Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc. Ask for a concrete example/number in the application, since your success metrics are so number-driven. 

• Hands-on platform ownership — not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently. 

• Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experienc advocating for investments is a must 

• Two-sided marketplace experience (nice-to-have, not required) — understanding that you're building trust with both pet parents and Yourgi Pros is a meaningfully different skill than single-sided consumer lifecycle work. 

Skills 

• Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) — hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends. 

• Retention and cohort analytics — comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team. 

• Behavioral segmentation & personalization — experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions. 

• Referral and loyalty program design — knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal. 

Success Metrics 

• First 30 Days: Deploy a measurable, multi-channel experience specifically designed to drive customers toward their second booking. 

• 45-Day Goal: Establish monthly reporting on user sessions and "last touch" bookings value. 

• 60-Day Goal: Achieve an 80% second-booking rate for new customers within their first 30 days. 

• 120-Day Goal: 50% of new customers reach an Average Booking Per User (ABPU) of $200 (90-day cohort). 

• 180-Day Goal: Every new user successfully sends one referral invite to a friend within 90 days of their first booking. 

Perks 

•       Health, vision, dental, long & short-term disability, and life insurance 

•       A startup mentality company with stable private equity funding 

•       401k match 

•       Pet care discounts 

•       Flexible time off