Web Digital Coordinator

JOB IDENTIFICATION

Job Title: Web Digital Coordinator

FLSA: Non-exempt

Department: Communications

SUPERVISORY RELATIONSHIPS

Reports to: Digital Content Manager (direct); Member Communications Lead, Marketing (dotted line — liaison only)

Supervises: None

BASIC FUNCTION

The Web/Digital Coordinator is responsible for the day-to-day content operations of ASPS’s patient-facing and member-facing websites. Working under the direction of the Digital Content Manager, this role ensures both sites are accurate, current, and actively maintained — moving the member site from a reactive to a proactive content operation. The Coordinator is the primary execution resource for Tier 1 and Tier 2 content updates, landing page builds, medical review workflow coordination, and cross-departmental liaison work in support of the Website Governance framework.

The ideal candidate is detail-oriented, comfortable working across multiple stakeholders and CMS platforms, and committed to producing accurate, well-structured digital content in a healthcare environment. Strong writing, editing, and project coordination skills are essential. This role works in close partnership with the Website Governance Lead, Business Technology team, Senior Digital Marketing Associate, and member-facing staff across the organization.

ESSENTIAL DUTIES

Website Content Operations

• Execute Tier 1 content updates across both patient-facing (PlasticSurgery.org) and member-facing website properties, including text edits, image swaps, and date updates, within the established Website Governance change workflow.
• Manage Tier 2 functional changes — including new landing pages, form updates, and navigation adjustments — in coordination with the Website Governance Lead and Business Technology team, following the monthly approval cycle.
• Maintain a proactive content calendar for the member-facing website, ensuring pages reflect current information about meetings, education, membership, advocacy, health policy, and society initiatives.
• Build and publish campaign-aligned landing pages in coordination with the PR & Communications team, ensuring consistency with overall digital strategy and brand standards.
• Conduct routine content audits to identify outdated or inaccurate pages and flag for review or update.

Medical Review Workflow

• Coordinate the medical review process for patient-facing content in accordance with the Medical Review SOP, tracking submission status, follow-up timelines, and publication readiness.
• Liaise with the Digital Content Manager, PR Director and Public Education Committee (PEC) members, and reviewed Member Surgeons to ensure content advances through the review and approval pipeline in a timely manner.
• Maintain accurate records of review dates and scheduled update cycles for priority patient education pages.

Cross-Departmental Liaison and Member Site Ownership

• Serve as the primary point of coordination for internal stakeholders — including Membership, Advocacy, Health Policy, Education, and Events — to ensure member-facing content is actively maintained and used as a communications resource.
• Partner with the Member Communications Lead (Marketing) to align member-facing web content with broader member communications priorities.
• Facilitate cross-departmental content submissions, ensuring materials are formatted, reviewed, and published according to governance standards and brand guidelines.

Content Quality and SEO Standards

• Apply established SEO best practices and schema markup guidelines when creating or updating content, in coordination with the Senior Digital Marketing Associate.
• Ensure all published content adheres to ASPS editorial standards, AP Style guidelines, and brand voice, including accuracy standards appropriate for a national medical society.
• Support the implementation of structured data (schema) on patient-facing pages as directed by the Senior Digital Marketing Associate.

OTHER DUTIES

Other duties as assigned.

TRAVEL

Minimal travel required; approximately 1–2 weeks per year for ASPS annual meeting and related events.

POSITION QUALIFICATIONS

• Education: Bachelor’s degree in Communications, Computer Science, Journalism, Digital Media, or related field.
• Experience: Two to four years in digital content management, website coordination, or a related communications role. Healthcare or association experience strongly preferred.
• Excellent organizational and project management skills; strong understanding of digital content workflows, CMS platforms, and website governance practices. The ideal candidate manages web content across multiple stakeholders with a strong eye for accuracy and editorial quality. Familiarity with SEO fundamentals and medical or healthcare content is a significant advantage.
• Required Skills: CMS experience; Strong writing and editing; AP Style proficiency; project coordination; attention to detail; professional written and verbal communication; ability to manage multiple deadlines simultaneously.
• Preferred Skills: Familiarity with SEO principles and Google Analytics; experience with schema markup or structured data; knowledge of medical or healthcare publishing standards; association or not-for-profit experience; project management software proficiency. Bilingual or multilingual proficiency, with a preference for Spanish-language fluency, is highly desirable.
• Certifications: Google Analytics certification preferred.

COMPETENCIES

• Attention to Detail Produces accurate work; catches errors before publication; maintains high editorial standards consistently
• Communication Communicates clearly in writing and verbally; coordinates effectively across departments; responsive and professional in all correspondence
• Customer Service Works well with internal stakeholders; promotes a positive image of the department; resolves content requests efficiently
• Dependability Meets deadlines; works independently; accountable; maintains focus; punctual; reliable attendance record
• Organization Skills Manages multiple projects simultaneously; maintains accessible records; prioritizes effectively; deadline-oriented
• Project Management Tracks content requests through the full workflow; follows governance processes; communicates status clearly to stakeholders
• Quality Strives to eliminate errors; accuracy is a priority; seeks opportunities to improve content and process
• Teamwork Collaborates across the organization; respects the expertise of colleagues; supports team goals while working independently on assigned deliverables

PHYSICAL DEMANDS

• Manual Dexterity: Physically operate routine office equipment, such as telephones, computers and copier.
• Physical Effort: Work requires negligible physical exertion. Minor lifting may be required up to 25 lbs.
• Working Conditions: Most work done in remote setting; use of computer and telephone for discussion with members and staff. May be required to travel to sites other than the organization’s main office. Work overtime as required.
• Hazards: No known exposure to hazards.