VP, Product Marketing

Company Information

Advarra delivers the platform, insights, and expertise that make clinical trials more efficient and connected. We bring over 40 years of trusted IRB oversight, operational intelligence, and collaborative technology to the industry—streamlining study design, startup, and conduct for research sites, sponsors, and CROs worldwide. By designing AI-powered workflows that streamline operations, reduce administrative burden, and promote transparency for all study stakeholders, we’re reimagining what’s possible in clinical research.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

The VP, Product Marketing is responsible for setting the strategic vision and leading the execution of all product marketing initiatives, including go-to-market strategy, thought leadership, and sales enablement. This role drives the creation of compelling, differentiated narratives that build brand authority, increase awareness, and scale demand generation and pipeline growth.

Leading the Product Marketing team, this individual partners closely with product, sales, and customer success to accelerate deal cycles, improve win rates, and drive revenue. Success in this role requires a deep understanding of market trends, customer needs, and the competitive landscape, along with the ability to clearly articulate and position solutions in ways that resonate with target audiences.

Job Duties & Responsibilities

Product and Services Packaging, Positioning and Messaging

• Own the company’s marketecture and solution packaging by analyzing customer needs, usage patterns, industry trends, and the competitive landscape to simplify complex product capabilities and services offerings into clear, compelling packages and narratives.
• Leverage messaging frameworks to define and communicate product and services differentiation and value in the market.
• Partner with Brand Communications on solution naming, branding, and awareness strategies.

Market Intelligence

• Conduct market research and competitive analysis, and gather customer insights to identify market opportunities, trends, and customer insights.
• Leverage findings to inform marketing strategies and messaging, provide insights to the product team, and create materials such as buyer personas and competitor battlecards to enable the sales force.

Content Development and Thought Leadership

• Oversee the creation of high-quality content to market the company’s products and services, including sell sheets, sales decks, webpages, case studies, blog posts, infographics, ROI calculators, and videos.
• Oversee creation, development, and production of thought leadership content in partnership with internal and external subject matter experts, including white papers, conference presentations, articles, blogs, and survey reports.

Launch Planning and Execution

• Closely collaborate with product management to influence product roadmaps and ensure timely release planning for new enhancement, products, and partnerships.
• Lead the development of go-to-market plans for new products/features/partnerships in collaboration with cross-functional teams including product management, sales, and marketing.

Sales Enablement

• Equip the sales team with the necessary tools, resources, and training to effectively sell, including sales decks, one-pagers, discovery questions, playbooks, and objection handling.
• Partner with sales training to develop and deliver product and solution knowledge training.

Customer Marketing & Advocacy

• Serve as the voice of the customer within the organization, ensuring that product development aligns with customer needs.
• Build strong relationships with customers to identify, craft, and produce case studies, testimonials, and customer speaking engagements.
• Develop customer marketing programs, including supporting online peer reviews.

Analyst Relations

• Own the analyst relations program, building relationships with key analysts, acting as a trusted point of contact and optimizing the effectiveness of analyst engagement efforts.
• Develop briefing materials and support internal teams to engage in regular communication to provide updates and receive feedback.

Team Leadership

• Build, lead, and inspire a high-performing product marketing team focused on continuous learning.
• Foster a collaborative and innovative culture within the product marketing department.
• Act on opportunities for mentorship and team development.

Performance Measurement

• Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of product marketing initiatives.

Location

This role is open to candidates working remotely in the United States.

Basic Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 15+ years proven experience in product marketing leadership roles within the B2B technology or services industry.
• Demonstrated success in developing and executing go-to-market plans, including product positioning, and messaging strategies.

Preferred Qualifications

• Previous experience within the clinical research or Life Sciences industry preferred.
• Previous experience working in software technology and data & AI solutions preferred.
• Experience with marketing automation systems preferred.
• Ability to work highly collaboratively with cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively articulate complex concepts and influence stakeholders at all levels.
• Experience leading and managing high-performing teams, with a focus on fostering professional growth and development.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
• Excellent independent and team collaboration skills.
• Creative thinker with a passion for innovation and a customer-centric approach.

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation
• Regularly carry, raise, and lower objects of up to 10 Lbs.
• Learn and comprehend basic instructions
• Focus and attention to tasks and responsibilities
• Verbal communication; listening and understanding, responding, and speaking

Advarra is an equal opportunity employer that is committed to providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identify), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law.

The base salary range for this role is $162,400 - $266,711. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.