VP Marketing – Treasury and Global Markets

Vice President – Marketing 

Treasury & Global Markets (TGM) 

Job Purpose 

• The Vice President – Marketing leads the planning, orchestration, and delivery of integrated marketing campaigns for Treasury & Global Markets (TGM) across Retail, Corporate, and Institutional segments.
• The role is centered on campaign planning and execution, cross-segment coordination, elevating Treasury & Global Markets profile through differentiating thought leadership, high-impact content, and driving client engagement initiatives - including events and strategic activations.
• Operating within a matrix environment, the incumbent partners closely with senior leadership across Treasury, Retail, and Corporate Banking to shape strategy, positioning, execution standards, visibility, and commercial impact - and ensure disciplined delivery against those priorities. 

• This is a high-visibility mandate requiring strategic maturity, stakeholder confidence, and strong execution discipline.

   

Key Result Areas 

Responsibilities: 

Campaign Planning & Orchestration

• Lead end-to-end campaign planning and delivery across Retail, Corporate, and Institutional client segments.
• Orchestrate execution across Retail and Corporate Marketing teams to ensure aligned messaging, positioning, and timing.
• Coordinate multiple concurrent initiatives with clarity, pace, and accountability.
• Work with the data analytics team to define target segment groups and monitor campaign performance. 
• Establish clear KPIs and performance benchmarks for all campaigns.

Thought Leadership & Profile Elevation

• Develop and execute a structured thought leadership agenda to elevate the external profile of Treasury & Global Markets.
• Partner with senior business leaders to define strategic narratives and market positioning.
• Manage content partners, agencies, and internal subject matter experts to produce high-quality insights, social media content, EDMs, whitepapers, and client-facing materials.
• Ensure consistent amplification across owned and earned channels.
• Establish with the wider marketing teams the product assets, sales enablement tools, pitch decks, white papers, blogs, case studies, social media, and website content. 

Client Engagement & Events

• Design and support strategic client engagement initiatives, including events and targeted activations.
• Align marketing initiatives with business priorities to strengthen client relationships and market presence.
• Ensure event platforms are integrated into broader campaign and content strategies.

Operating Environment, Framework and Boundaries, Working Relationships 

Stakeholder & Matrix Leadership

• Operate effectively within a complex matrix organization. Align and influence stakeholders across Treasury, Retail, Corporate Banking, and Group functions.
• Act as the central marketing integrator for cross-segment initiatives.
• Demonstrate executive presence and the ability to manage senior stakeholders with confidence.

Performance & Governance

• Own marketing budgets with clear ROI accountability.
• Establish reporting frameworks to measure campaign effectiveness and optimize impact.

Operating Environment

• High exposure to senior leadership and strategic business priorities.
• Matrixed, performance-driven environment requiring strong stakeholder management.
• Fast-paced setting demanding agility, structure, and commercial focus.

Problem-Solving 

• Strong ability to gather input and drive execution from various cross-functional teams. 
• Ability to balance work approach in a complex and fast-paced environment 
• Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution. 

Decision-Making Authority & Responsibility 

• Builds and manages the TGM marketing budget, tracks spending and ROI. 

Knowledge, Skills and Experience 

• 10+ years of marketing experience, ideally within banking or financial services.
• Strong track record in integrated campaign planning and cross-segment orchestration.
• Proven ability to engage and influence senior leadership.
• Demonstrated experience in thought leadership development, content strategy, and partner management.
• Experience in client engagement activities and event-driven marketing.
• Commercially driven with clear performance accountability.
• Strategic maturity and executive presence, with a clear understanding of execution standards and what strong delivery looks like.
• Ability to manage complexity, multiple stakeholders, and competing priorities with confidence and discipline.
• Strong copywriting skills and ability to craft impactful campaign messaging. 
• Proactive, flexible and capable of working independently and as part of a team.