VP-Marketing

This position can be based Virtually in the United States.


About The Role:

Uniti Fiber is seeking a strategic, hands-on, and transformational marketing executive to serve as the senior leader responsible for the company’s full marketing and go-to-market function. This role will own the end-to-end marketing strategy and execution for the business, including internal and external marketing, brand, positioning, product marketing, demand generation, digital marketing, communications, sales enablement, customer lifecycle marketing, marketing operations, analytics, and agency management.

Reporting to the President of Sales, this executive will build and lead the marketing organization, define the company’s market story, and create a scalable go-to-market engine that drives revenue growth, market penetration, and brand strength. The ideal candidate is both a strategic architect and an execution-focused operator who can build from the ground up, lead cross-functional alignment, and deliver measurable business impact.

What You'll Do:

• Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber
• Build a high-performing marketing organization with clear structure, accountability, and performance expectations
• Define market segmentation, target audiences, ideal customer profiles, and value propositions
• Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences
• Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy
• Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue
• Oversee digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels
• Lead field and channel marketing initiatives that support direct and partner sales motions
• Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications
• Lead external communications, public relations, thought leadership, and reputation-building efforts
• Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy
• Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics
• Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution
• Manage agency and vendor relationships to maximize performance, efficiency, and return on investment

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred
• 15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function
• Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications
• Strong track record of building or transforming marketing organizations and operating models
• Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement
• Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred
• Deep understanding of go-to-market planning, commercialization, and cross-functional execution
• Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement
• Exceptional communication, leadership, and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving, high-accountability environment
• Leadership Profile
• The successful candidate will be:
• A strategic thinker with strong commercial instincts
• A builder who can create structure, process, and momentum from the ground up
• A leader who can balance vision with operational discipline
• A collaborative executive who can influence across functions and levels
• A decisive, accountable operator with a bias for action
• A strong people leader who can attract, develop, and retain top talent
• Success in the Role Will Be Measured By
• Development of a clear, differentiated market position for Uniti Fiber
• Improved awareness, demand creation, and pipeline generation
• Strong alignment across Sales, Product, and Marketing
• Increased effectiveness of product launches and commercial programs
• Scalable marketing processes, systems, and reporting
• Measurable impact on revenue growth, customer acquisition, retention, and brand strength

Reporting Relationship:

• Reports to: President of Sales, Uniti Fiber

Suggested Direct Functional Ownership:

This role may oversee leadership across:

• Product Marketing and Go-to-Market
• Demand Generation and Digital Marketing
• Brand, Content, and Communications
• Field and Channel Marketing
• Marketing Operations and Analytics
• Sales Enablement
• Customer Marketing

Notice to Non-U.S. Citizens:Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or contact HR Legal as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.

Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.