VP, Creator Growth (SLG)

About this position:

Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.

You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you.

What you'll be doing:

Strategy & Ownership

• Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix that drives affiliate creator growth across Later Influence and Mavely.
• Set the annual and quarterly GTM plan for creator SLG acquisition, including goals, resource requirements, and success metrics aligned to company revenue targets.
• Define the creator journey from initial outreach through activation, surfacing the moments where sales-assisted motions outperform self-serve and building programs accordingly.
• Partner with Sales leadership to design creator-facing value propositions, pitch materials, and acquisition playbooks that give the sales team a repeatable motion at scale.

GTM Execution

• Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones.
• Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly.
• Develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction.
• Partner with Product Marketing to translate creator monetization product updates into creator-facing messaging, campaigns, and enablement that accelerate adoption.

Cross-functional Partnership

• Serve as the primary marketing partner to the Sales team covering creator acquisition, ensuring tight alignment between marketing-sourced pipeline and sales coverage models.
• Collaborate with the Later Influence and Mavely teams to connect creator acquisition strategy to broader creator ecosystem goals and co-create programs that benefit both sides of the marketplace.
• Partner with Revenue Operations on attribution, forecasting, and pipeline reporting so creator SLG investment is tracked with the same rigor as any revenue-generating channel.
• Work with Legal and Compliance on creator program terms, disclosures, and any jurisdictional requirements relevant to affiliate monetization.

Team Leadership

• Build, manage, and develop a high-performing creator SLG marketing team, setting clear priorities, coaching to growth, and holding the team accountable to measurable outcomes.
• Establish team operating rhythms, including planning cycles, campaign reviews, and performance check-ins, that keep the function moving quickly without losing strategic focus.
• Recruit and onboard talent with deep creator economy or social platform backgrounds who can operate with credibility in creator communities.

Measurement & Optimization

• Define the measurement framework for creator SLG, including leading indicators (creator applications, qualified pipeline, outreach response rates) and lagging indicators (activated creators, GMV contribution, retention rates).
• Run structured experimentation across channels, messaging, and offers to identify what drives creator acquisition most efficiently, and scale what works.
• Report on creator SLG performance to senior leadership on a regular cadence, translating data into clear insights and actionable recommendations.

What success looks like:

• Within 60 days, you have completed a full audit of the existing creator SLG motion, mapped the key gaps in acquisition, activation, and measurement, and presented a prioritized 12-month plan to leadership.
• By 90 days, the first creator SLG campaigns are live, the sales team has creator acquisition playbooks in hand, and baseline metrics are being tracked consistently.
• At 6 months, creator acquisition volumes are trending up quarter over quarter and you have established a clear attribution model that connects marketing-sourced creator pipeline to revenue outcomes.
• At 12 months, the creator SLG function operates as a repeatable, scalable growth engine with a full team in place, measurable ROI, and a roadmap for the next phase of creator expansion across Later Influence and Mavely.

What you bring:

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
• Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools.
• Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes.
• Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals.
• Strong data orientation: you set up measurement frameworks, define success metrics, and use performance data to make fast decisions and reallocate investment.
• Experience managing and growing a team, with a track record of building high-performing, collaborative functions from relatively early stages.
• Strong written and verbal communication skills in English, including the ability to present strategy and results clearly to senior leadership.
• Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics is a meaningful advantage.
• Experience with social platform creator programs (TikTok, Instagram, YouTube, Pinterest, or similar) and an understanding of what motivates creators to join and stay active in a monetization ecosystem.

How you work:

• Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:
$200,000 - $275,000 OTE

#LI-Remote