About the role
PlanIT Geo builds software that helps cities, utilities, and governments manage urban forests at scale. We're looking for a sales leader who gets the buyer, knows the space, and is ready to step into a VP role and own it.
This isn't a seat-warmer role. You'll coach a small team, close enterprise deals, and show up at conferences and customer summits as a genuine face of the company. If you've spent time in GIS, arboriculture, environmental services, or local government, and you're energized by AI-driven sales tools, this is a rare chance to lead in a niche you actually care about.
What you'll do
Lead and develop the sales team
- Coach AEs, SDRs, and an RFP Coordinator through weekly 1:1s, pipeline reviews, and call coaching
- Hire and onboard talent; build a culture of accountability and continuous improvement
- Deliver regular training on discovery, objection handling, and closing
Own the revenue number
- Own new-sales ARR and services revenue targets
- Lead strategic and enterprise pursuits directly where your domain credibility adds leverage
- Manage inbound rigorously: rapid response, thorough discovery, disciplined follow-through
- Own pricing, packaging, and proposal quality on new-logo deals and RFPs
Build and manage pipeline
- Run the outbound engine across calls, email, LinkedIn, and ABM
- Maintain a healthy, predictable pipeline with visibility into future quarters
- Track and report on pipeline coverage, deal velocity, and win rates
Show up externally
- Represent PlanIT Geo at industry conferences, webinars, and customer events (target: 8+ per year)
- Build relationships with technology partners, industry associations, and municipal networks
- Stay active on LinkedIn; collaborate with Marketing on content and case studies
Drive operational rigor
- Ensure CRM hygiene and accurate forecasting
- Build and refine sales playbooks and KPIs
- Partner closely with Marketing, Product, Customer Success, and Operations
Drive AI adoption
- Use AI tools actively in your own workflow
- Identify and implement AI-driven improvements across the sales function
What we're looking for
- 6+ years of B2B sales experience, including at least 2 years in a sales leadership role (player-coach or formal management)
- Background in GIS (Geographic Information System), urban forestry, arboriculture, environmental services, LiDAR (Light Detection and Ranging), mapping technology or local government, as a seller, buyer, or practitioner
- Direct experience selling to municipalities, utilities, or public-sector buyers, including RFP/RFQ processes
- Comfort on stage and in customer-facing settings; you don't need to be a keynote veteran, but you can hold a room
- Hands-on with CRM (HubSpot or Salesforce) and modern sales tools
- AI forward - responsibly and actively using AI in big ways - agents, workflows, sales team training, etc
- Willingness to travel 20–30% domestically and occasionally internationally
Why this role
You'll have real ownership, a supportive executive team, and a product that matters. The urban forestry market is growing fast, and cities are increasingly investing in data-driven canopy management. If you've been waiting for a leadership role where your domain knowledge is actually an asset, this is it.
Location: Fully remote | Travel required (domestic + some international)
Compensation: $180,000 - 220,000 OTE | Equity | 5% 401(k) match | Health insurance | Unlimited PTO