Vice President of Marketing

Description

Gills Point S Tire & Auto operates 114 tire and auto service locations across the United States. As the largest member of the Point S Co-operative, Gills Point S must balance the strength of a broader independent tire and auto service network with the need to differentiate its own brand, stores, customer experience, and market position.

Gills Point S Tire & Auto is seeking a Vice President of Marketing to lead brand strategy, customer experience, digital growth, local market activation, and marketing operations across our multi-location business. This leader will partner closely with the CEO, store leaders, and cross-functional teams to build a modern, performance-driven marketing function that supports customer acquisition, brand consistency, store growth, and acquisition integration.

As a member of the Point S Co-operative, Gills Point S has access to shared marketing resources, national vendor programs, and network-level creative — but operates as an independent brand with its own P&L, growth strategy, and customer experience standards. This leader will need to know when to leverage co-op assets and when to build independently, and will be expected to represent Gills Point S interests within the broader network.

KEY RESPONSIBILITIES:

• Lead the company’s marketing strategy, annual planning, and campaign calendar in alignment with business and store growth goals.
• Own brand stewardship across all customer touchpoints, ensuring consistency in messaging, creative, offer presentation, and campaign execution.
• Shape the end-to-end customer journey, from discovery and booking to purchase, service, and re-engagement.
• Drive digital performance marketing across SEO, paid media, local search, website experience, email/CRM, reviews, and online scheduling to increase qualified traffic, bookings, calls, and store visits.
• Build local store marketing programs that support promotions, grand openings, market launches, and field execution.
• Build scalable marketing operations, including campaign workflows, creative production processes, timelines, approvals, reporting, and cross-functional accountability.
• Lead and develop the marketing team while partnering with agencies, vendors, and internal stakeholders to deliver results.
• Manage budgets and vendor relationships with a focus on efficiency, scalability, and measurable business impact.
• Use data, market insights, and performance metrics to evaluate results and guide decisions.
• Support marketing integration for acquisitions and new-store openings, including local transition plans, brand migration, and launch support.
• Navigate the Point S Co-operative relationship — leveraging shared resources, programs, and vendor agreements where they add value while maintaining Gills Point S brand differentiation and market positioning.

Requirements

WHAT WE’RE LOOKING FOR:

• 8+ years of progressive marketing experience, with at least 3 in a senior marketing leadership role, ideally in multi-location retail, automotive, franchise, or consumer-facing businesses.
• Experience leading teams and cross-functional marketing initiatives in a fast-paced environment.
• Strong background in brand strategy, digital marketing, customer experience, and local activation.
• Demonstrated ability to build scalable systems, workflows, and reporting structures.
• Comfort working with executives, store teams, agencies, and vendors to move initiatives forward.
• Strong analytical, organizational, and communication skills.
• Bachelor’s degree preferred, or equivalent senior-level experience.

PREFERRED EXPERIENCE:

• Multi-brand or multi-location retail marketing.
• Performance marketing, SEO, paid social, local search, and CRM/email.
• Marketing operations tools, project management systems, and digital asset management.
• Experience supporting store-level execution, promotions, and acquisition integration.

WHY THIS ROLE MATTERS:

This role will shape how Gills Point S Tire & Auto grows brand awareness, improves customer experience, and drives store-level results across a distributed business. The right leader will bring both strategic vision and hands-on operating discipline to build marketing systems that scale.

WORK ENVIRONMENT & TRAVEL:

This role is remote with approximately 30% travel to store locations, regional markets, and company meetings. We're open to the right person regardless of geography.