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AI Summary
The role involves launching, optimizing, and scaling paid user acquisition campaigns primarily on Google and other social platforms. The manager will collaborate with creative and product teams to improve funnel performance and drive growth through data-driven decisions.
w7g — Genesis ecosystem company focused on creating digital wellbeing products. Our mission is to make self-care simple and engaging.
Who we are:
- We are a team of up to 40 professionals specializing in mobile app and game development.
- We work fully remotely.
- Our products have already been downloaded more than 26 million times.
Our products:
- FABU — a gamified mental wellbeing app that helps users track their mood, better understand their emotional state, and improve it through simple daily practices and creative activities. The app is localized in Ukrainian and is free for Ukrainian users.
- SUITSME — a game that allows users to express their creativity and boost their mood by creating stylish outfits for virtual models and participating in fashion challenges.
Our achievements:
- Represented the Ukrainian IT sector at Web Summit and Mobile World Congress Barcelona.
- Became finalists of Startup World Cup Ukraine.
- Nominated for the Mobile Game Awards 2024 in the Best Indie Developer category.
If you are ready to take on challenges, bring bold ideas to life, and work with a cutting-edge tech stack, then this position is for you.
We are seeking a skilled User Acquisition Specialist with a focus on Google.
You are going to:
- You’ve owned performance from end to end: setup, testing, scaling, reporting.
- Launch, optimize, and scale paid campaigns - primarily on Google, but also across other channels if needed (Meta, Applovin, and TikTok).
- Continuously test creatives, audiences, offers, and funnels - double down on what works.
- Track key performance metrics (CPA, ROAS, LTV, CR, etc.) and make data-driven decisions.
- Collaborate closely with the creative team: suggest ideas, give feedback, and shape what gets tested next.
- Work with product and analytics to improve funnel performance and connect marketing with product growth.
- Communicate with ad platform reps (Meta, TikTok, Google) to get insights and support.
- Stay in “test → learn → scale” mode - new channels, new formats, new angles.
- You’re not just a campaign executor — you think in terms of growth loops, not just ad sets.
- Comfortable working in fast iterations, being honest about what didn’t work, and scaling what did.
You have:
- 3+ years of hands-on User Acquisition experience, with a focus on Google.
- Confidently manage budgets of $200K+ per month, keeping a steady hand on CPA, ROAS, and unit economics.
- Knowledge of how to optimize beyond surface-level — bidding strategies, creative iterations, audience logic, funnel breakdowns.
- Tester-mindset — to think form clear hypotheses, move fast, and scale what works.
- Strong analytical mindset — you rely on real data to make decisions.
- Speaking and working fluency in English (B2+), communicating with global teams or platform representatives.
- Ability to take ownership — you’re not just executing tasks, you’re driving outcomes.
- AI-driven approach
Would be a plus:
- Meta and Applovin experience
- Experience growing subscription-based products (web and app)
- Understanding tracking systems like Pixel and CAPI, and how events flow into your analytics stack.
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