UGC & Influencer Marketing Specialist

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionises lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why we’re looking for an Influencer Marketing & UGC Specialist to scale creator partnerships and boost the performance of our UGC creatives. The mission of this role - is to transform product values into high-performing, "scroll-stopping" content that drives measurable business results. You’ll collaborate with creators to produce ad-ready content that clearly communicates product value, real-life use cases, and emotional benefits.

This job is perfect for you if you want to:

• Shape engaging content that resonates with millions.

• Connect with creative minds from different corners of the world.

• Test bold ideas and double down on what performs best.

• Grow fast by taking initiative and making real impact.

What will you do:

• Creative Ideation & Scripting: Generate data-driven creative hypotheses and develop precise, result-oriented briefs, scripts, and storyboards that align with performance goals.

• Strategic Partnership Management: Collaborate closely with internal and external partners to execute and scale high-impact UGC activities across key platforms.

• Market Intelligence: Conduct in-depth competitor and market research to identify emerging trends and best practices, effectively translating these insights into actionable strategies.

• Analytics & Optimisation: Analyse campaign performance based on key metrics (CTR, CPA, ROMI, Hook & Hold rates) and scale successful creative angles.

• Full-Cycle Creator Management: Source, vet, negotiate, contract, and manage payments for influencers and UGC creators (Instagram, TikTok, YouTube, Fiverr, etc.).

What you need to join us:

• 1+ years of experience in Influencer Marketing, UGC, PR & Communications, Digital Marketing.

• Strong English skills (C1 preferred) and can confidently communicate with international creators.

• Possess excellent writing and communication skills for creating briefs and negotiating partnerships.

• Understanding the basics of digital marketing and performance metrics.

• Strong analytical thinking and ability to make data-informed decisions.

• Be proactive, detail-oriented, and curious — you enjoy asking “why?” and digging deeper.

• Align with the values of our team (more about us - here).

Nice to have:

• Experience with AI tools to automate workflows.

• Experience working with designers and creating clear technical briefs.

• Familiarity with tools like ClickUp, Asana, or basic Figma skills.

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays.

• Supporting initiatives that help Ukraine. Find out more about our projects here.