Tiktok Shop & Brand Manager

About BOKA

At BOKA, we are revolutionizing the oral care industry by merging science with nature to create products that support overall health. We believe in transparency, innovation, and building a community that values wellness. As we continue to scale, we are looking for a dynamic, digitally-native leader to take ownership of our fastest-growing channel: TikTok Shop.

Role Overview

We are seeking an experienced TikTok Brand & Shop Manager to spearhead BOKA’s presence, operations, and revenue growth on TikTok in the US market. In this role, you will be the ultimate owner of our TikTok Shop P&L, responsible for driving end-to-end strategy, daily shop operations, and managing a robust creator affiliate community. 

If you live and breathe TikTok culture, know how to scale e-commerce revenue natively within the app, and have a proven track record at a brand or an agency, we want you on our team. The shop is already live and running but we want to accelerate the growth and drive over 10M$ business a year for next year. Tiktok Shop should drive also halo effect on the rest of the channels.

Key Responsibilities

TikTok Shop Management & Growth

• Own the day-to-day operations and merchandising of the BOKA TikTok Shop.
• Develop and execute comprehensive sales strategies to drive Gross Merchandise Value (GMV), conversion rates, and customer acquisition.
• Monitor daily performance metrics, optimize product listings, and manage promotional campaigns (e.g., Flash Sales, TikTok campaigns).
• Ensure seamless operational workflows, coordinating with supply chain and customer service teams to maintain high shop health and seller ratings.
• Use data to identify growth opportunities and improve our TikTok shop's success.

P&L & Commercial Strategy

• Manage the TikTok Shop P&L, taking full accountability for top-line revenue and bottom-line profitability on the platform.
• Forecast budgets, allocate spend efficiently, and analyze ROI across shop promotions, affiliate commissions, and paid media crossovers.
• Provide weekly and monthly reporting to leadership, translating data into actionable insights and strategic pivots.

Affiliate Community Management

• Build, scale, and nurture BOKA’s TikTok affiliate network from the ground up.
• Identify and recruit on-brand creators to drive organic and authentic product advocacy.
• Design and manage commission structures, incentive programs, and gifting campaigns.
• Serve as the primary point of contact for affiliates, fostering long-term relationships and guiding them on content best practices for BOKA products.

Content & Campaign Synergy

• Collaborate with the internal creative and marketing teams to ensure TikTok Shop initiatives align with broader brand campaigns.
• Stay ahead of TikTok trends, platform updates, and competitor strategies to keep BOKA relevant and culturally plugged in.

Qualifications

• Experience: 3+ years of digital marketing or e-commerce experience, with a minimum of 1–2 years dedicated specifically to managing TikTok and/or TikTok Shop for a brand or at an agency.
• Commercial Acumen: Strong financial literacy with proven experience managing a P&L, forecasting, and driving profitable e-commerce growth.
• Affiliate Expertise: Demonstrated success in building and managing influencer or affiliate programs, specifically within the TikTok ecosystem.
• Analytical Skills: Deep understanding of TikTok analytics, e-commerce metrics, and the ability to leverage data to drive decision-making.
• Work Style: Self-starter, highly organized, and comfortable operating in a fast-paced, remote environment.
• Location: Must be based in the United States.

Digital Fluency & AI Integration

At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.

Whether it’s deploying AI coding agents (Copilot, Antigravity) to ship faster, building agentic workflows in N8N or Dify, or querying data via SQL to drive objective decisions, you should be a practitioner of the "automated-first" mindset. While we don't expect Day 1 mastery, we do require a relentless "learn-and-apply" loop. We are committed to your growth through active mentorship and internal upskilling, expecting in return a commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Own your impact. Join us.

The estimated salary range for this role is $90-100K per year. Final compensation will depend on experience, skills, and location.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

veteran status.