Systems Campaign Execution Specialist

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.

 The Campaign Execution Specialist is responsible for creating, deploying and managing the effective use of Bluebeam’s marketing automation tools. This role will work closely with the Global Marketing Operations Managers as well as Regional Marketing Managers to enable global lead creation, automated forms, triggered and outbound emails, webinar support, and other campaign support. This role is key to executing high quality campaigns as well as supporting marketing’s contribution to revenue. The role also helps deliver performance results to provide insight for future automated campaigns.

About the Role:

• Develop and execute marketing automation programs
• Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
• Works with Web team to develop and implement new Marketo Forms
• Partners with Marketing Ops and Salesforce Admins to identify errors between systems.
• Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
• Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
• Sets-up and maintain reply mail management 
• Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings.
• Helps to produce monthly email and campaign performance reports
• Manages and optimizes email segmentation and overall list hygiene
• Enables process improvement with Marketing Operations

About You:

• 1-2 years of experience
• Salesforce CRM
• Marketing automation tools such as Pardot, Marketo, Eloqua, Hubspot etc.
• Understanding and use of UTMs
• Webinar tools like ON24, GotoWebinar, etc.
• Creating emails, forms and landing pages in a MAM
• Strong communication skills
• Project management skills
• Strong writing, communications and project management skills preferred
• Marketing metrics and campaign reporting experience a plus
• HTML/CSS experience a plus
• Self-Starter; see project through from inception to completion 

What we offer:

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – The Nemetschek Group
• Competitive compensation and benefits package
• Fully vested 401K right from the day you start
• Generous PTO, including sick/mental health & volunteer days
• Free & unlimited access to BetterUp Care, a well-being platform
• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
• Opportunity for continuous professional development
• Free & unlimited access to LinkedIn Learning
• Up to $5K annual education reimbursement (after 1 year tenure)

Our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement: Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​

About Bluebeam:

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off.  Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.

Salary Range: $56,900 - $68,100 + Annual bonus

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