SVP, Digital Strategy & Analytics

Position Summary:  

Green Room is seeking a strategic, data-driven, collaborative leader to serve as SVP, Digital Strategy & Analytics due to our growth as a digital-first, healthcare PR and communications agency.  This role will lead the agency’s digital offerings, which includes digital strategy and asset development (including websites, social media), analytics, and omnichannel capabilities within the healthcare and life sciences space.  This role will be responsible for advancing the agency's digital and omnichannel offerings and leveraging data and analytics to inform communications strategies and channels that support our clients' business needs.   

As a member of the Extended Leadership Team (ELT), the SVP, Digital Strategy & Analytics will advance Green Room's digital capabilities by overseeing insight mining, measurement and reporting frameworks, identifying emerging trends and technologies, and partnering with our account teams to execute insight-driven communications. 

The ideal candidate combines deep expertise in digital communications, content strategy and creation, communications performance measurement and analytics, social and search intelligence, paid social, and emerging technologies with the ability to translate data into actionable recommendations. 

Responsibilities include:

• Strategic Leadership 
  • In partnership with the Leadership Team (LT), evolve Green Room’s digital-first strategy, growing the agency’s capabilities and offerings. 
  • Drive innovation and business impact across digital and omnichannel communications pulling from data-driven insights (e.g. audience intelligence, social listening, AI-enabled insights, and measurement).  
  • Stay ahead of emerging digital, social, search, and AI trends and identify new opportunities for Green Room.  
  • In partnership with other Green Room leaders, drive Green Room’s digital marketing strategy and execution to elevate the agency as a thought leader and demonstrate capabilities in the digital space. 
  • Identify new business opportunities for Green Room. Participate in or lead new business recommendations, as appropriate. 
• Client Management & Strategic Counsel 
  • Serve as a senior client-facing advisor, providing proactive, real-time counsel and strategic guidance to healthcare and pharmaceutical clients.  
  • Consistently evaluate client needs and identify opportunities to drive organic growth. 
  • Leads digital, social, and omnichannel strategy development for clients aligned to their business objectives. 
  • Oversee digital campaigns, including planning and program implementation and optimization based on data.  
  • Identify emerging digital trends that can be leveraged for new client opportunities.  
  • Advise clients on AEO, GEO, SEO, discoverability, search evolution, AI-driven content ecosystems, and omnichannel engagement best practices.  
  • Own and lead paid digital activation. 
  • Nurture client relationships and ensure strategic and high-quality digital execution. 
  • Lead channel strategies and patient/customer journey planning.

• Analytics & Measurement
  • Establish agency-wide measurement and reporting frameworks that connect communications to business outcomes. 
  • Lead the development of data dashboards, reporting approaches, and performance scorecards that identify actionable insights and recommendations for clients. 
  • Oversee analysis of media, social, search, website, campaign, and engagement data. 
  • Develop benchmarks, KPIs, and reporting methodologies across client programs to demonstrate business value and impact.
• Team Leadership & Capability Building
  • Continue to build and evolve digital and analytics capabilities of the agency, ensuring appropriate resourcing including engaging with external vendors and internal experts as needed. 
  • Identify mentoring and training opportunities (formal and informal) that will elevate the digital and analytics capabilities across the agency. 
  • Support and continue to foster a culture of curiosity, innovation, continuous learning, and data-driven decision-making.

• Innovation & Technology 
  • Evaluate and implement (as appropriate) new platforms, tools, and technologies to continue to evolve and enhance Green Room's digital capabilities. 
  • Identify opportunities to improve efficiency, reporting, and strategic insight generation. 

Qualifications:  

• 10+ years of proven experience in digital communications, digital strategy, analytics/measurement, and at least a portion of that time in a healthcare communications/public relations agency.  
• Omnichannel digital marketing experience a plus.  
• Client-side corporate experience a plus.  
• Strong business acumen with experience contributing to account growth and new business development. 
• Strong understanding of healthcare stakeholder ecosystems, including HCP, patient, advocacy, payer, and corporate audiences.  
• Experience managing teams and leading enterprise-level client relationships. 
• Demonstrated success building digital and analytics capabilities. 
• Solution-oriented problem-solving approach to challenges. 
• Exceptional presentation, storytelling, proposal-writing, and client communication skills.  
• Highly collaborative, anticipatory, nimble, and comfortable operating in fast-paced, entrepreneurial agency environment.  
• Willingness to function as a player-coach. 

Embodiment of Green Room’s Core Values:
We are a team of independent self-starters
We are authentic
We have a client-first mentality
We have a can-do spirit
We show grit