Supervisor, Audience and Research

Company Description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

What we Offer: 

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year  

• Extended long weekends throughout the year with an additional day off each long weekend 

• Wellness & Tech benefits to support what’s most important to you  

• Birthday leave 

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance 

• Local and Global Mobility within the Publicis Groupe network 

Overview

The role sits within the Research & Insights team and supports planning teams with competitive, consumer, and category intelligence. The focus is on data and interpreting it clearly and turning it into useful insights that inform media strategy and client decisions. The ideal candidate is comfortable working independently, connecting patterns across tools, and presenting findings in a structured, easy-to-understand way.

Responsibilities

• Lead a dedicated account single-handedly with minimum to no supervision 
• Act as an expert resource and trainer for the agency’s planning teams 
• Ensure teams are aware of proprietary agency tools and approaches 
• Prepare competitive reviews for clients 
• Assist with global requests and contribute to global reports 
• Leverage smart use of Power BI dashboards for competitive or other data reporting 
• Intermediate understanding of media basics and be able to champion the key competitive/consumer tools (eg: Infosys, Pathmatics, GWI/Vividata). 
• Lead the development of Thought Leadership Point of View (POV) documents and research studies
• Assist with new business pitches and corporate thought leadership pieces. 
• Prepare and present client reports

Qualifications

• Minimum requirement: 4+ years of research and/or media experience (preferably at an agency or media owner), 
• University or College degree 
• Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, comScore, COMMB) using common industry software systems 
• Familiarity with contemporary media planning terminology and principles
• Excellent organizational, interpersonal, and time management skills 
• Ability to work independently and proactively but also be a team player 
• Strong Microsoft Office skills, particularly Excel and PowerPoint 
• Solid presentation and training skills 
• Basic knowledge of primary/custom research methodologies, with an interest in learning more. 
• Enthusiastic, proactive, flexible and open to learning new things 
• Previous exposure to Market Mix Modeling and a basic understanding of MMM methodologies would be a bonus.

Additional Information

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

Salary 

Transparency matters to us. The salary range for this position is $60,000 to $70,000 CDN per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.  

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.