Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

Sr. Content Strategist & Engagement Writer

How you can make a difference

We're looking for a Content Strategist & Engagement Writer to join our Digital Experience team and help shape how we educate, engage, and motivate members to get more value from their healthcare and financial benefits.

This role will develop content experiences that turn complex topics—such as HSAs, FSAs, investing, saving, and healthcare benefits—into clear, approachable, and actionable guidance. You'll create everything from long-form educational content and guided learning experiences to behavioral nudges and lifecycle communications designed to help members take meaningful next steps.

The ideal candidate combines exceptional writing and storytelling with expertise in behavior change, engagement strategy, and digital education. You'll think beyond individual pieces of content to design connected experiences that build knowledge over time, encourage action, and help members develop behaviors that improve their financial and healthcare outcomes.

Success in this role means creating content that members understand, engage with, learn from, and ultimately act on.

What you’ll be doing 

• Develop clear, engaging educational content about HSAs, FSAs, investing, saving, financial wellness, healthcare benefits, and related topics.
• Translate complex financial and healthcare concepts into approachable, actionable content for audiences with varying levels of knowledge and confidence.
• Design guided learning experiences that organize education into structured journeys, modules, challenges, or other progressive formats that help members build knowledge over time.
• Apply behavioral science, behavioral economics, and engagement principles to create content that motivates action, reinforces positive behaviors, and helps members progress toward meaningful goals.
• Create contextual nudges and lifecycle communications across mobile, web, email, SMS, push notifications, and other digital channels.
• Develop content strategies that connect education with relevant moments in the member journey, helping members understand not only what they can do, but why it matters and what to do next.
• Explore engaging approaches to learning—including interactive content, progress-based experiences, challenges, and gamification—to make complex topics easier and more rewarding to consume.
• Partner with UX, Research, Product, Marketing, Analytics, and subject matter experts to ensure content is accurate, relevant, engaging, and grounded in member needs.
• Build and maintain a scalable educational content library and reusable content frameworks that can support experiences across products and channels.
• Use member research, engagement analytics, and experimentation to understand what resonates, measure content effectiveness, and continuously improve engagement and behavioral outcomes.
• Leverage AI-assisted writing and research tools to accelerate content development and exploration while maintaining accuracy, quality, and a consistent member voice

What you will need to be successful

• 5+ years of experience in content strategy, content writing, digital education, engagement content, UX content, or a related discipline.
• Exceptional writing, editing, and storytelling skills, including experience creating both long-form educational content and concise engagement messaging.
• Demonstrated experience applying behavior change, behavioral science, behavioral economics, or engagement principles to content or digital experiences.
• Experience designing educational content or learning experiences that help audiences understand complex topics and take action.
• Experience developing personalized content strategies across multiple channels and stages of a customer or member journey.
• Ability to translate complex financial, healthcare, or other regulated topics into clear, approachable, and actionable content.
• Experience using A/B testing, experimentation, analytics, or other measurement approaches to evaluate content effectiveness and optimize engagement.
• Experience in healthcare, fintech, financial services, benefits, wellness, education, or another behavior and education-focused consumer environment is highly valued.

#LI-Remote

This is a remote position.

Salary Range

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. 

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

Why work with HealthEquity 

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills.  For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment.  For information on our privacy policies and practices, please visit HealthEquity Privacy.