Sr Product Manager – AI Content Creation, Governance & Operations

About us: 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained, and highly reliable. Product teams have one shared backlog that is inclusive of all products, technology, discovery, and design work.  

Within the Marketing Capabilities Product Organization, the Content Supply Chain Product team is building AI Content Creation capabilities to scale content across Target channels. We're seeking a Senior Product Manager to stand up and scale Target's AI Content Creation Center of Excellence, owning the governance and operational foundations required to deploy AI responsibly at scale. 

This role will own intake and facilitate prioritization of AI content creation use cases based on business value, feasibility, readiness, and risk. The Senior PM will partner closely with Responsible AI(RAI) to embed RAI requirements into governance standards, review processes, AI model access, token consumption reporting (including generation limits and usage thresholds), and reusable playbooks—while coordinating across Legal, Compliance, Risk, Security, Creative, Marketing, Product, Tech, and vendor partners.  

As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product.  You will need to leverage the knowledge of your product, as well as customer feedback, and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists, and business partners to deliver a product. 

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.  

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours. 

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

Key Responsibilities: 

Product Leadership: 

• Lead the product roadmap and scaling strategy for the AI Content Creation CoE, with focus on Governance and Operations. 

• Own the intake model for AI content creation use cases and facilitate prioritization across business value, feasibility, readiness, and risk. 

• Partner with Product Managers across the organization to translate rollout and pilot learning into scalable governance, operational, and readiness practices.

• Align cross-functional stakeholders around decisions, dependencies, risks, and requirements needed to move use cases from concept to production. 

Governance: 

• Own and evolve the governance operating model for AI content creation capabilities. 

• Run point on cross-functional governance forums with Responsible AI, Legal, Compliance, Risk, and Security to evaluate use cases, clarify requirements, and identify areas requiring additional review. 

• Partner closely with Responsible AI to embed responsible AI requirements into use-case reviews, decision points, standards, and playbooks. 

• Facilitate reviews and decision points related to emerging laws, policies, and risk considerations that may impact current or future AI content creation solutions. 

• Partner with Creative, Legal, and Compliance teams to operationalize standards for content quality, brand safety, rights, IP, usage, and production readiness. 

• Create repeatable governance playbooks that help teams understand guardrails, approval paths, risk considerations, and launch criteria. 

Operations 

• Own and partner on access, RBAC, permissions, workspaces, token/credit oversight, platform administration, and usage reporting. 

• Partner with vendor, technology, security, and admin teams to coordinate platform operations, escalations, and operational dependencies. 

• Define monitoring, reporting, and traceability mechanisms to track adoption, consumption, generation activity, audit needs, and value indicators. 

• Partner with support and product teams to define escalation paths and issue-resolution practices. 

About you:  

• Four-year degree or equivalent experience 

• 6+ years of Product Management experience, with demonstrated experience scaling products or capabilities across MarTech, Creative Technology, Content Production, Platform Operations, or Content Capabilities. 

• Experience standing up or scaling AI Centers of Excellence, enterprise AI capabilities, governance models, operational processes, or readiness practices across complex organizations. 

• Familiarity with different Generative AI model types, multi-model platforms, AI content creation tools, and the operational considerations required to evaluate, govern, and scale them. 

• Strong understanding of content creation workflows, marketing technology, creative technology, content production, and enterprise platform adoption. 

• Proven ability to bring structure to ambiguity, facilitate decisions, align stakeholders, and translate requirements into scalable product and operational practices. 

• Experience partnering with Responsible AI, Legal, Compliance, Risk, Security, Privacy, Creative, Marketing, Product, Tech, Data Science, or vendor teams. 

• Experience with access models, permissions, workspaces, usage controls, reporting, support models, or platform administration. 

• Strong communication and prioritization skills, with the ability to balance business value, user needs, risk, feasibility, and operational readiness. 

• Ability to influence without direct authority and drive progress across highly cross-functional stakeholder groups. 

• Preferred experience with creative AI platforms such as Adobe Firefly, Pencil, Gemini Agent Studio, ChatGPT, Vertex AI, or similar solutions. 

• Preferred experience with content supply chain, digital asset management, creative workflow, personalization, or campaign activation tools. 

• Preferred familiarity with Responsible AI practices, AI governance, content rights, IP, brand safety, or compliance workflows. 

• Preferred experience working in retail, marketing, creative, content-heavy, or large matrixed enterprise environments. 

• Preferred experience building readiness playbooks, governance frameworks, support models, or super-user communities.