Sr. Marketing Manager & Youth to Pro Integration, LYTE

                                                             JOB DESCRIPTION

                        Title: Sr. Marketing Manager, LOVB Youth Tournaments & Events (LYTE)

Department Code & Name: 203 - Marketing Club
FLSA Status: Exempt
Location: Remote (U.S.-based) with occasional travel for site visits, tournaments, and business-related events
Job Level & Type: Individual Contributor

About LOVB (League One Volleyball)

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls'  youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.

League One Volleyball (LOVB) is reimagining the future of volleyball in the U.S., building the only vertically integrated ecosystem from youth to pro. Our youth tournaments and events platform—LYTE (LOVB Youth Tournaments & Events)—is central to delivering best-in-class athlete, club, and fan experiences nationwide.

Position Summary

LOVB is seeking a Sr. Marketing Manager to lead marketing strategy and execution for LOVB Youth Tournaments & Events (LYTE), as well as the LYTE-related youth to pro integration strategy. This role will drive awareness, participation, and brand consistency across a rapidly growing portfolio of LOVB club-run and LOVB-owned events.

This position sits at the intersection of brand, field marketing, and event activation—owning how LOVB shows up across hundreds of youth tournaments nationwide while elevating tentpole events into premier volleyball experiences.

Key Responsibilities

Tournament & Event Marketing Strategy

• Develop and execute integrated marketing strategies to drive registration, attendance, and engagement across LYTE events
• Partner cross-functionally with Clubs, Events, and Growth teams to align marketing efforts with business goals
• Build scalable marketing playbooks for club-run tournaments

Club LYTE Marketing Champion Program

• Design, launch, and manage a “Club LYTE Marketing Champion” program with a designated marketing lead at each LOVB club
• Provide tools, templates, and training to ensure consistent, high-quality local execution
• Serve as the central point of contact for club marketing support and communication

Tentpole Event Marketing & Activation

• Lead marketing strategy and on-site activation for LOVB-owned marquee events (e.g., Nationals, high-profile showcases)
• Partner with Brand, Partnerships, and Content teams to create premium, differentiated event experiences
• Oversee event campaigns across digital, social, email, and grassroots channels

Brand Standards & Experience Consistency

• Ensure consistent application of LOVB brand standards across all LYTE tournaments and touchpoints
• Develop and distribute brand guidelines, signage systems, and activation toolkits
• Conduct quality control and continuous improvement of in-market execution

On-Site Activation & Experience

• Support on-the-ground execution at key events, ensuring a high-quality athlete and fan experience
• Identify opportunities for fan engagement, sponsor integration, and community building
• Capture insights and feedback to inform future improvements

Performance & Optimization

• Define KPIs and measure performance across campaigns and events
• Analyze registration trends, engagement metrics, and ROI
• Continuously optimize marketing strategies based on data and insights

Qualifications

• 6–10+ years of experience in marketing, event marketing, or brand activation (sports or youth events strongly preferred)
• Proven experience managing multi-location or franchise/club-based marketing programs
• Strong project management skills with the ability to manage multiple events and stakeholders simultaneously
• Experience building scalable toolkits, templates, and training programs
• Deep understanding of brand consistency and experiential marketing
• Willingness to travel for key events (~20–30%)

Preferred Qualifications

• Experience in volleyball or youth sports ecosystem
• Background in grassroots or community-based marketing
• Experience working with distributed teams or local operators (e.g., clubs, franchises)

What Success Looks Like

• Increased participation and engagement across LYTE tournaments
• High adoption and effectiveness of the Club Marketing Champion program
• Best-in-class execution and experience at LOVB tentpole events
• Strong brand consistency across all markets