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About the role:
Key Responsibilities:
Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three. Maintain working relationships with partner program marketing leads at each hyperscaler, building the cadence that keeps WorkSpan top-of-mind. Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other "two-partner marketing" surface where the hyperscaler markets to its partners on our behalf.
Community Distribution
Partner with Vince (WorkSpan's Microsoft ecosystem network node) and equivalent voices at AWS and Google to design and execute community-marketing plays. Build referral and virality loops where existing WorkSpan customers introduce other partners in their community. Identify and seed the influencers inside hyperscaler partner communities who can move the market.
Joint Campaign Execution
Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM. Coordinate with each hyperscaler's partner marketing team to align promotion cadence to theirs — Microsoft FY rhythm, AWS re:Invent/Summit cycle, Google Cloud Next. Co-author "WorkSpan + Hyperscaler X" assets: one-pagers, demo videos, and "how to win your first 10 customers" content for chapter meetings.
Acquisition Metrics & Channel Reporting
Own the acquisition funnel from hyperscaler channels — newsletter mentions, partner program directory placements, chapter-meeting feature counts, and accelerator-cohort onboardings. Report channel-by-channel performance and continuously rebalance investment toward what's working. Partner with the AI PLG Director on the conversion side, with a primary focus on filling the top of the funnel from hyperscaler distribution.
Qualifications:
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