Sr. Manager, Integrated Marketing

Who you are:

Quavo is hiring a senior integrated marketer who can bring structure, judgment, and momentum to the way marketing shows up across the buyer and customer journey. The right person sees the full system: website, content, campaigns, field moments, sales follow-up, customer communications, lifecycle touchpoints, and reporting. They know how to make those pieces work together without turning the role into project traffic control. 

You have enough demand generation, ABM, field, or lifecycle experience to understand how revenue programs actually move through a business. You know what Sales needs before, during, and after a campaign. You know why website clarity matters to conversion. You know customer proof is only valuable if it gets captured, packaged, and put to work. You are comfortable moving between strategy and execution, and you have the operational discipline to keep teams aligned without burying them in process. 

This role is a strong fit for someone who enjoys building the connective layer across marketing functions. You can take a priority initiative, clarify what needs to happen, pull the right people together, shape the plan, keep the work moving, and make sure the business can see what changed as a result. You do not need a perfect playbook handed to you — you are at your best when there is a clear business goal, a few messy inputs, and an opportunity to build something more scalable than what exists today. 

About the role:

The Sr. Manager, Integrated Marketing will help Quavo build a more connected marketing motion across the prospect and customer journey. 

This role will own integrated program leadership, website governance, customer and lifecycle marketing foundations, sales activation coordination, and marketing funnel visibility. You will partner closely with Demand Generation, Product Marketing, Corporate Marketing, Sales, Revenue Operations, Client Success, and Account Management to make sure priority initiatives are planned well, launched cleanly, followed through, and measured in a way the business can use. 

This is not a pure demand generation role. Demand Generation owns campaign strategy, audience prioritization, channel performance, and pipeline contribution. This role ensures Quavo’s priority programs come together across teams, channels, and moments — and that the work has the structure, clarity, and follow-through needed to land. 

Success in this role means Quavo’s marketing becomes easier to understand, easier to activate, easier to measure, and more consistent across both prospect and customer audiences. 

Responsibilities include:

Integrated Program Leadership 

• Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments. 

• Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions. 

• Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story. 

Website Strategy & Governance 

• Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps. 

• Partner with Product Marketing, Demand Generation, Corporate Marketing, and external agency partners to prioritize updates that improve clarity, relevance, conversion, and sales usefulness. 

• Monitor website performance, content engagement, conversion paths, and page-level gaps to inform ongoing improvements. 

Customer & Lifecycle Marketing 

• Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows. 

• Support Client Advisory Board planning and operations, including communications, logistics, follow-up, insight capture, and content opportunities. 

• Identify ways to turn customer proof, client outcomes, CAB insights, and success stories into stronger website content, sales materials, campaigns, and executive programs. 

Funnel Visibility & Commercial Follow-Through 

• Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations, including stage definitions, source visibility, handoff points, and reporting expectations. 

• Create program-level reporting that shows audience engagement, website performance, conversion points, sales follow-up coverage, and customer/lifecycle activity. 

• Help marketing leadership identify where programs are getting stuck across the journey, from traffic and engagement through handoff, follow-up, opportunity creation, and customer engagement. 

Required Qualifications:

• 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs. 

• Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints. 

• Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline. 

• Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through. 

• Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities. 

• Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership. 

Preferred Qualifications:

• Experience in B2B fintech, financial services, or another regulated enterprise technology category. 

• Practical experience using AI to improve account research, campaign planning, personalization, content repurposing, reporting, workflow automation, or sales activation. 

• Working knowledge of tools such as Salesforce, Marketo, Salesforce Marketing Cloud, 6sense, Demandbase, Terminus, Clay, or similar GTM and marketing automation platforms. 

• Experience supporting customer marketing, lifecycle communications, advocacy programs, client advisory boards, executive programs, or customer reference motions.