Sr. Manager, Digital Distribution Strategy and Operations
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AI Summary
Position Title:
Senior Manager, Digital Distribution Strategy and OperationsDepartment:
Distribution Strategy & Operations
Corporate Area:
Status:
Regular, Full time ExemptManager Title:
Sr. Director, Video StrategyPosition Overview:
The Sr. Manager, Digital Distribution Strategy & Operations role is responsible for scaling PBS’s distribution strategy across YouTube, streaming platforms, and emerging digital ecosystems (including short-form, social, and live environments), to ensuring PBS content reaches audiences wherever they are. This role will lead operationalization of platform-specific content strategies that maximize the value of PBS’s content library, drive audience growth, and strengthen station value across digital platforms. This includes expanding reach with diverse audience sets and driving measurable growth across key performance metrics (e.g., watch time, subscriber growth, and engagement).This is a unique opportunity to shape how one of America’s most trusted media brands evolves its presence on YouTube, streaming platforms, and emerging distribution ecosystems. The Senior Manager will play a critical role in expanding access to trusted, educational, and culturally impactful storytelling for new and diverse audiences. By innovating across content formats, including long-form, short-form, live and archive- based programming, this role will help unlock new audience growth opportunities while advancing PBS’s public service mission in a rapidly changing media landscape.
Key responsibilities will include, but are not limited to:
Deep expertise in recommendation-driven platforms dynamics (e.g., algorithms) and an understanding of how growth levers translate across other digital platforms including streaming apps and social video ecosystems.
Proven track record of driving growth at meaningful scale (e.g., large audiences, multi-channel ecosystems, or rapid-growth environments) across YouTube, streaming, or digital video businesses, with measurable impact on audience growth and engagement metrics.
Experience leading cross-functional initiatives and influencing stakeholders across content, marketing, analytics, and product teams.
Skilled at building relationships and communicating effectively with internal stakeholders, creators, and external partners.
Strategic and analytical thinker who uses performance data, audience insights, and platform trends to drive measurable growth outcomes and inform both distribution strategy and upstream content decisions.
Serve as a central connector across teams, translating audience insights into actionable programming, packaging, and distribution strategies. Collaborate with our Business Intelligence Group, Programming, Marketing, Product teams and external production partners to ensure alignment with editorial, brand and distribution priorities.
Requirements for success:
Bachelor’s degree in Business, Communications, Marketing, Media, or related field.
Equivalent professional experience is strongly valued, especially for candidates with demonstrated success in digital video or creator ecosystems.
Experience owning, managing, or scaling digital video channels, ideally with responsibility for performance outcomes.
Deep understanding of platform analytics, audience segmentation, content performance, and growth levers across digital ecosystems.
Strong organizational, project management, and operational execution skills, with the ability to manage multiple priorities.
Ability to communicate effectively across internal teams and external partners
Analytical mindset with experience using performance data to inform decision
Familiarity with YouTube, streaming platforms, social video ecosystems, and emerging digital distribution channels.
Additional Qualifications:
Experience unlocking value from large content libraries or archival content, especially within mission-driven or premium storytelling environments.
Familiarity with digital creator or talent-driven content strategies
Knowledge of current trends in digital media and streaming platforms with a demonstrated ability to apply emerging trends to real-world audience growth opportunities.
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.
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