Sr. Instructor - Mechanical

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

The Senior Instructor combines deep, credible mechanical-industry expertise with advanced instructional skill, translating complex business and operational concepts into practical, immediately applicable knowledge. Beyond individual classroom performance, the Senior Instructor is expected to model and elevate instructional standards across the mechanical instruction team, mentor newer instructors, and serve as a trusted content authority within the mechanical curriculum.

Course Instruction (Mechanical)

• Deliver ATI curriculum to independent mechanical and general repair shop owners and their teams across live, virtual, and on-demand formats.

• Translate business concepts — financials, sales, leadership, succession, and operations — into practical, shop-floor applications for a mechanical/general repair audience.

• Adapt delivery style and content to the format, audience, and experience level of each session, including advanced and owner-level cohorts.

• Serve as lead or anchor instructor for flagship courses, multi-day events, and higher-stakes sessions as assigned.

Curriculum & Content Leadership

• Partner closely with curriculum and instructional design staff to keep mechanical-relevant content accurate, current, and credible.

• Provide subject-matter review and feedback on new or revised mechanical curriculum prior to broader rollout.

• Identify content gaps and emerging mechanical-industry topics, and recommend new course or session development.

Content Research & Development

• Dedicate regular, structured time to researching developments in the mechanical/general repair industry, including evolving technologies (EV service, ADAS, diagnostics, telematics), labor market shifts, parts supply dynamics, and changing shop economics.

• Actively monitor industry publications, trade associations, OEM technical resources, and peer research to maintain current, credible subject-matter expertise across ATI's mechanical curriculum.

• Review existing course materials on a defined cycle to assess continued relevance, accuracy, and alignment with the realities participants are facing in their shops today — recommending updates, retirements, or new content as warranted.

• Synthesize industry research into actionable insights and translate those insights into curriculum recommendations, new session concepts, or in-course examples that reflect what is happening on the shop floor right now.

• Collaborate with ATI's curriculum, instructional design, and market intelligence functions to ensure research findings move efficiently from discovery into updated course content.

• Bring participant feedback from the classroom — questions asked, confusion surfaced, real-world situations raised — back into the content review process as a primary signal for curriculum improvement.

Instructor Mentorship & Team Development

• Mentor and onboard newer or less experienced instructors, including classroom observation and constructive feedback.

• Model exemplary classroom presence, facilitation of discussion, and member engagement for the broader instruction team.

• Support the Department Leader in calibrating instructional quality standards across the mechanical instruction team.

Professional Development & Skills Building

• Actively seek out and participate in skills-building opportunities — including ATI-provided training, industry conferences, instructional development programs, and peer learning — as an ongoing professional responsibility, not a periodic exception.

• Engage fully with ATI's instructor development initiatives, including cohort debriefs, feedback sessions, and any formal development programming offered by ATI's Training & Development leadership.

• Pursue continuous growth in instructional craft, facilitation technique, adult learning principles, and subject-matter depth. ATI is committed to supporting this development; candidates must be equally committed to pursuing it.

• Model a genuine growth orientation for the broader instructor team — demonstrate that learning is an active, lifelong practice expected at every level of the organization.

General

• Represent ATI professionally with members, partners, and at industry events.

• Contribute mechanical-industry insight to the broader Training & Development team.

• Perform other duties as assigned in support of ATI's mechanical-member experience.

• Substantial mechanical/general repair industry experience with a record of credibility among shop owners and operators.

• Demonstrated, sustained track record instructing or presenting to groups in live and/or virtual settings, including more advanced or experienced audiences.

• Strong interpersonal and communication skills, including the judgment to guide discussion among experienced business owners.

• Excellent verbal and written communication skills.

• Demonstrated ability to mentor, coach, or develop other instructors or team members.

• Ability to work independently in a remote environment and to travel occasionally for live events and meetings.

• Demonstrated personal commitment to ongoing professional growth and skills development. Candidates who are not actively invested in their own learning are not a fit for this role, regardless of experience level.

*Note: Prior mechanical shop ownership is welcomed but not required. Demonstrated industry expertise and instructional ability take precedence.*

Demonstrated knowledge across several of the following mechanical/general repair domains is strongly preferred:

• Shop financials, KPIs, and performance management

• Service advisor performance, sales process, and customer experience

• Technician productivity, scheduling, and labor management

• Marketing, customer retention, and local market positioning

• Leadership development and succession planning for independent shop owners

Preferred Education & Certifications

• ASE certification(s)

• Prior mechanical shop ownership or senior operations/management experience

• Prior experience training, mentoring, or developing other instructors

• Primarily remote work environment.

• Occasional travel is required for live training events, industry conferences, and company meetings.

• Extended periods of computer and video-conference use.

• Occasional work outside standard business hours to accommodate member schedules and events.

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.