Sr. Director Sales and Business Development

Essential Responsibilities
Sales Leadership & Strategy
•    Develop and execute regional sales strategies to achieve and exceed revenue, market share, and profitability goals. 
•    Lead, coach, and develop Regional Sales Directors, Area Sales Managers, and independent distributors. 
•    Establish performance objectives, monitor results, and implement corrective actions as needed. 
•    Drive accountability through regular business reviews, forecasting, and performance management. 
Business Development
•    Identify and pursue new business opportunities within hospitals, health systems, ambulatory surgery centers, and integrated delivery networks. 
•    Develop strategic relationships with key spine surgeons, physician groups, and healthcare executives. 
•    Support product launches and commercialization efforts across the region. 
•    Expand adoption of enabling technologies, biologics, implants, navigation, and robotics platforms. 
Customer & Market Engagement
•    Serve as an executive-level representative with key customers and strategic accounts. 
•    Analyze market trends, competitive activity, and customer needs to inform growth strategies. 
•    Partner with Marketing, Clinical Education, Operations, and Product Development teams to optimize customer experience. 
Financial Management
•    Own regional revenue forecasts, budgets, and expense management. 
•    Monitor sales metrics and business performance indicators. 
•    Develop action plans to maximize profitability and resource allocation. 
Talent Development
•    Create a high-performance culture focused on collaboration, accountability, and customer success. 
Compliance & Quality
•    Ensure compliance with all company policies, industry regulations, and healthcare compliance standards. 
•    Maintain adherence to FDA regulations, Sunshine Act requirements, and applicable healthcare laws. 
 

Qualifications
Required
•    Bachelor's degree in Business, Marketing, Life Sciences, or related field. 
•    10+ years of progressive medical device sales experience, with at least 5 years in a senior sales leadership role. 
•    Demonstrated success leading large geographic regions within the spine, orthopedic, or surgical device industry. 
•    Proven track record of exceeding revenue targets and driving market share growth. 
•    Experience managing direct and distributor-based sales organizations. 
•    Strong financial acumen, forecasting, and strategic planning skills. 
•    Ability to travel up to 60–75% throughout the East Coast region. 
Preferred
•    MBA or advanced business degree. 
•    Experience with spinal implants, biologics, enabling technologies, navigation, or robotics platforms. 
•    Established relationships with key spine surgeons and healthcare systems across the East Coast. 
 

Key Competencies
•    Strategic Leadership 
•    Revenue Growth & Market Expansion 
•    Executive Presence 
•    Negotiation & Influence 
•    Team Development & Coaching 
•    Healthcare Industry Expertise 
•    Data-Driven Decision Making 
•    Change Management 
•    Customer Relationship Management 
 

Success Measures
•    Achievement of annual revenue and profitability targets. 
•    Market share growth within assigned geography. 
•    New account acquisition and product adoption. 
•    Sales team retention, engagement, and development. 
•    Forecast accuracy and operational excellence. 
•    Customer satisfaction and strategic account growth.