Sr. Director; Marketing

About Vibrant Planet

Vibrant Planet is a public benefit corporation building applications that support agencies, utilities, and the corporate sector in building wildfire and climate resilience. Our platform — powered by machine learning, remote sensing, and best-in-class wildfire and ecological science — helps utilities, fire districts, insurers, and government agencies prioritize, plan, and measure interventions that protect communities and restore ecosystems.

Founded in 2020 and headquartered in Truckee, CA, we are a team of 70 scientists, technologists, firefighters, and land management professionals who share a conviction that science and technology, brought together, can dramatically accelerate and improve the pace and scale of wildfire and climate risk mitigation. Communities and the planet depend on it.

The Opportunity

We're looking for a Sr Director of Marketing to build and lead the function that tells Vibrant Planet's story to the world and drives the successful adoption of our technology. This is a foundational role for a company at an exciting inflection point: we have product-market fit in two core areas, a growing customer base spanning federal agencies, state governments, NGOs, utilities, and the insurance sector, and a mission that resonates deeply in the growing wildfire crisis and climate solutions landscape.

You will report directly to the CEO and work alongside our leadership and GTM teams to develop and execute on a brand and marketing strategy that accelerates revenue growth, deepens market awareness, and positions Vibrant Planet as the definitive platform for wildfire and climate risk mitigation, adaptation, and resilience decision-making. You'll have the opportunity to build a team and the brand from a strong foundation.

What You'll Do

• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands

• Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs.

• Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players.

• Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments.

• Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams.

• Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships.

• Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences.

• Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles.

• Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships.

• Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.

What We're Looking For

Experience

• 8+ years of progressive marketing leadership, including 3+ years in a senior/VP role.

• Experience marketing to government, enterprise, or institutional buyers — ideally in climate, cleantech, GovTech, environmental SaaS, AI forward products.

• Proven track record building brand and demand generation programs that translate to measurable revenue impact.

• Experience hiring and scaling a marketing function at a growth-stage company.

• Track record working effectively in mission-driven or public benefit organizations is a plus.

Skills & Qualities

• Exceptional written and verbal communicator — able to make complex science accessible without dumbing it down.

• Excited to develop the content in line with your strategy: writing blogs, social media posts, website content, etc.

• Strategic thinker who can move between big-picture brand building and hands-on campaign execution (writing blogs, designing decks, coordinating events contracts)

• Comfortable with a long, multi-stakeholder sales cycle and B2G/B2B nuances.

• Data-driven: you use metrics to make decisions, but you also trust your instincts on story and brand.

• AI-forward: ability to use AI marketing tools and agents to effectively and efficiently manage the work of the marketing / GTM organization

• Deep personal alignment with Vibrant Planet's mission to restore wildland resilience and address the climate crisis.

Compensation & Benefits

Vibrant Planet offers competitive compensation including base salary, equity participation, and a comprehensive benefits package. Salary and title are commensurate with experience.

• Competitive base salary + equity participation

• 401K

• Medical, dental, and vision coverage

• Flexible, remote-friendly work environment

• Meaningful equity in a mission-driven public benefit corporation

• Opportunity to do consequential work at the intersection of technology, climate, and land stewardship