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The role involves managing brand performance analytics, identifying growth opportunities, and translating brand strategy into consistent in-market execution. You will lead near-term projects and collaborate with cross-functional teams to deliver annual plans and commercial objectives.
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
Remote
The Salty Marketing Brand Teams set growth ambitions, activate consumer connections, and manage in-year performance for Hershey’s Salty business, including Skinny Pop, Dot’s, and Pirate’s Booty. In this role, you will help translate the Skinny Pop brand strategy into strong, consistent in-market performance. You will own core business analytics, identify consumer and customer risks and opportunities, and partner across the organization to deliver annual plans, brand health priorities, and commercial execution. This remote-eligible U.S. role reports to the Manager, Skinny Pop Brand Team (Health/Delivery) and has no direct reports.
What will you do?
• Own recurring reviews of brand performance across key point-of-sale and panel metrics, translating findings into clear business implications.
• Drive business reviews, annual planning, and sufficiency work through fact-based narratives, recommendations, and follow-through actions.
• Track commercial plan execution across priority customers and channels, surfacing gaps, risks, and opportunities with cross-functional partners.
• Lead near-term and in-year projects aligned with Skinny Pop business objectives.
• Communicate growth opportunities and business priorities to Sales and the broader commercial organization.
• Partner closely with Commercial Strategy, Customer Planning, Packtypes, Category Management, Supply Chain/OBD, Finance, and Consumer Insights.
Experience: Minimum 3 years of relevant brand management, commercial, or analytics experience.
• Strong analytical skills with the ability to integrate multiple data sources and convert insights into action.
• Experience with syndicated data such as Circana or Nielsen, plus financial and P&L aptitude.
• Excellent project management and organizational skills, with the ability to lead multiple priorities in a fast-paced environment.
• Clear, executive-ready written and verbal communication skills and confidence presenting recommendations to senior leaders.
• Collaborative, curious, and accountable approach, with the ability to lead without authority and apply a consumer-centric, general management mindset.
Education:
Bachelor’s degree required; MBA or relevant master’s degree preferred.
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility.
#LI-BS1
The anticipated base salary range for this role is $X to $X per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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