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The Specialist supports the execution of direct media placements across offline and digital channels. They work closely with the buying team to ensure accurate campaign reporting, vendor coordination, and smooth execution.
The Direct Investments Specialist is responsible for supporting the execution of direct media placements across offline ( TV, Radio, Print, OOH) and digital channels (CTV and Streaming Audio). This role provides foundational exposure to media activations, working closely with the buying team to ensure smooth campaign execution, accurate reporting, and vendor coordination. The Specialist will develop an understanding of direct media buy strategies and contribute to campaign success through organization, attention to detail, and collaboration.
Qualities
Here’s what it takes to be successful in the role:
● Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
● Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
● Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.
Qualifications:
● Minimum 1 year of Media Buying experience required, relevant internships considered
● Excellent organizational skills to manage campaign details and timelines
● Familiarity with buying platforms and tools (e.g. SQAD, Freewheel/Strata, MediaOcean, Nielsen, Comscore)
● Ability to review insertion orders and invoices for accuracy
Compensation
The annual gross base salary range is $48,000- $60,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
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