Solutions Marketing Manager | Flow Cytometry

What do we need

We are seeking a Marketing Manager to lead marketing strategy and execution for our Flow Cytometry solutions portfolio, including OMIQ, FCS Express, and EasyPanel.

This role sits at the intersection of science, commercial strategy, and modern growth marketing. The ideal candidate brings hands-on industry experience in flow cytometry or related scientific domains, along with strong software marketing expertise across demand generation, digital marketing, inbound growth, and campaign performance.

This is both a sales-led and product-led growth role. We are looking for someone who can shape positioning and messaging while also driving measurable growth through integrated campaigns, free trials, online purchases, marketing automation, onboarding programs, and inbound lead generation.

You will partner closely with Product, Sales, Scientific SMEs, Demand Generation, Marketing Operations, and Solution Marketing teams to grow awareness, adoption, revenue, and customer engagement across the cytometry portfolio.

In this role you will get to

Go-to-Market Strategy & Positioning

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
• Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
• Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
• Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
• Support product launches, campaign rollouts, and growth initiatives across the portfolio.
• Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.

Demand Generation, Inbound Growth & Performance Marketing

• Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/ event channels.
• Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
• Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
• Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.
• Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue.

Product-Led Growth, Trials & Customer Onboarding

• Support product-led growth initiatives including free trials, online purchases, self-service conversion paths, and customer onboarding programs.
• Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement.
• Identify opportunities to improve the customer journey through automation, lifecycle marketing, segmentation, and targeted communications.
• Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.

Content & Thought Leadership

• Develop compelling scientific and commercial content including webinars, blogs, customer stories, presentations, campaign assets, nurture content, and event materials.
• Translate complex technical concepts into clear, differentiated value for scientific audiences.
• Support thought leadership initiatives and scientific community engagement.
• Partner with internal SMEs and external customers to amplify success stories, use cases, and industry relevance.
• Create collateral that supports sales conversations, campaign execution, events, and customer education.

Digital Marketing, Automation & Database Management

• Support website strategy, SEO, conversion optimization, and inbound marketing initiatives.
• Leverage marketing automation, segmentation, nurture programs, and lifecycle communications to improve engagement and conversion.
• Help manage and optimize the marketing database for the Flow Cytometry portfolio, including audience segmentation, data quality, campaign targeting, and list growth.
• Explore and implement AI tools and modern marketing workflows to accelerate execution, improve personalization, and scale impact.

Events, Tradeshows & Field Marketing

• Support tradeshows, scientific conferences, webinars, and field marketing programs that drive awareness, engagement, leads, and pipeline.
• Develop event messaging, booth support materials, presentations, and campaign assets that align with portfolio growth objectives.

We are looking for people who have 5+ years of experience in flow cytometry, cytometry software, or a related life sciences/scientific domain. You will have experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline, revenue, and customer engagement, ideally in an a software marketing, product marketing, solution marketing, demand generation, growth marketing, or related roles. You'll have a strong understanding of scientific buyer journeys, research workflows, and customer decision-making.

The key skills we are looking for are:

• Ability to translate technical and scientific concepts into compelling customer-facing messaging.
• Experience working cross-functionally with Product, Sales, Scientific SMEs, Marketing Operations, and Demand Generation teams.
• Familiarity with modern digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization.
• Experience supporting both sales-led and product-led growth motions.
• Experience marketing scientific software, bioinformatics, cytometry, or research technology solutions.
• Experience with PLG programs such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion.
• Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization.
• Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting.
• Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness.
• Experience supporting conferences, scientific events, tradeshows, and field marketing programs.
• Experience building collateral and content that supports both marketing campaigns and sales conversations.

Qualities for success

• Strong blend of scientific credibility and commercial mindset.
• Data-driven, performance-oriented, and focused on measurable growth.
• Comfortable operating across both sales-led and product-led marketing motions.
• Excellent communicator with the ability to simplify complex concepts.
• Collaborative and comfortable working across teams, functions, and commercial models.
• Curious, proactive, and adaptable in a fast-moving environment.
• Passionate about helping scientists accelerate discovery and innovation.