Social Media Strategist

About us

Solflare is one of the fastest-growing crypto wallets in the world. With around 4 million monthly active users and over $20 billion in digital assets secured through our platform, we’re building a powerful gateway to Web3. Founded in 2021, Solflare now has a team of nearly 150 people, with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe. Our vision is simple but bold: a world where everyone uses a Web3 wallet and has full control over their assets - achieving true financial independence.

Our culture

At Solflare, we’re on a mission to empower people to truly own and thrive - starting with our own team. We take on bold challenges with curiosity, grit, and a deep sense of accountability. Here, progress means learning fast, solving smart, and showing up for each other without ego. You’ll join a team where we question the status quo, celebrate shared wins, and never settle for “just good enough.” If you’re excited by growth - yours, ours, and society’s - you’ll feel right at home.

The role

We're looking for a Senior Social Media Strategist who thinks beyond posts and calendars.

Someone who sees a product launch and immediately starts imagining the campaign. Someone who understands how the same story should evolve across X, Instagram, LinkedIn, TikTok, and beyond. Someone who can collaborate with designers, marketers, and creators to transform complex ideas into visual, memorable experiences.

You'll help define how one of crypto's leading brands shows up to the world, so if you're someone who loves turning ideas into campaigns people can't ignore, we'd love to meet you.

Core responsibilities:

• Develop creative campaign concepts for product launches in order to introduce new features in ways people want to share.
• Partner with Brand Designers to transform ideas into visually compelling social-first creative that strengthens the Solflare brand.
• Collaborate with Product Marketing Managers to translate product updates into engaging stories that resonate across different audiences.
• Build cross-platform campaign strategies that maximise impact while respecting the unique strengths of each social channel.
• Use visual storytelling to simplify complex product features into content that's easy to understand and exciting to engage with.
• Create activation ideas around events, launches, partnerships, and cultural moments that generate conversation.
• Work with video editors and designers to bring creative concepts from brief to execution.
• Explore AI-powered creative workflows to increase speed, experimentation, and content quality.
• Continuously identify new social formats, trends, and storytelling opportunities that help keep Solflare ahead of the curve.

Requirements:

• 5+ years of experience managing and growing social media for brands, products, or agencies.
• A portfolio that demonstrates exceptional creative thinking, not just content execution.
• Experience building brands through social, rather than simply maintaining publishing schedules.
• A deep understanding of today's major social platforms and how audiences behave differently across each.
• Confidence collaborating with designers, creatives, marketers, and video editors.
• Strong instincts for visual storytelling and campaign development.
• Experience using AI tools to enhance content creation and creative workflows.
• The ability to balance creativity with strategic thinking and business goals.

Nice to have:

• You're curious about crypto, Web3, or emerging technologies (you don't need to be an expert).
• You've worked on product marketing campaigns or launches.
• You have experience with video production or motion content.
• You're comfortable using design tools or AI creative platforms.

Personality traits we value:

• Problem-solvers: You see roadblocks as opportunities and don’t wait around for someone else to fix things.
• Self-starters: You take initiative, follow through, and deliver with pride, no excuses, no shortcuts.
• Team players: You thrive in a “we, not me” culture, lifting others up while sharing the load.
• Adaptable minds: You embrace change, question how things are done, and constantly look for better ways.
• Ownership mindset: You own your work end-to-end, communicate openly, and learn from every challenge.

Why Solflare?

• Make an impact: Your work will directly shape how people interact with and understand crypto wallets, empowering users around the globe.
• Work with the best: Collaborate with a talented, driven team across design, engineering, and product to build innovative, user-first experiences.
• Flexibility: Remote or office - up to you. Enjoy a flexible work environment based on trust that supports your well-being and fosters creativity, as well as flexible work time - work when you are most productive, with no micromanagement
• Perks & benefits: individual education budget, cool team buildings, private health insurance, to name a few
• Learn about crypto: No crypto experience? No problem! You’ll be part of a team that will teach you the ropes and help you grow into an expert.

Join us at Solflare and be part of something bigger than yourself. We’re not just reacting to trends; we’re building the future. If you’re ready to push boundaries, challenge assumptions, and make an impact, we want to hear from you.

Apply now and help us shape the future of decentralized finance.