Manage the daily operations and content strategy for Chess.com's official Italian social media channels to drive engagement and growth. Monitor global chess trends and collaborate with internal teams to execute brand-aligned campaigns.
What you'll do
The Social Media Manager is responsible for applying the voice, content, and daily operations ofChess.com's official Italian social media channels. This role involves developing and executing a content strategy that drives engagement, grows our audience, and authentically represents the brand within the global chess community. The ideal candidate is deeply immersed in chess culture and social media trends, possesses a proven ability to create compelling content, analyze performance data, and foster a vibrant online community.
Essential Duties and Responsibilities
Manages the day-to-day operations ofChess.com's official Italian social media channels across various platforms (e.g., X/Twitter, Instagram, TikTok, Facebook, YouTube, etc.).
Develops, produces, and publishes original, high-quality content that engages new and existing audiences.
Actively monitors and engages with conversations, trends, and key creators within the global chess community to ensureChess.com's presence is timely, relevant, and authoritative.
Analyzes and reports social media performance data and audience insights to inform content strategy and optimize for engagement, reach, and growth.
Collaborates with marketing, content, and events teams to plan and execute social media campaigns that support company-wide initiatives.
Communicates with members seeking support or raising issues on social media.
Identifies emerging platforms across relevant countries, regions and languages, and pilots new content formats by anticipating algorithm shifts, leveraging new tools, and adapting to platform updates.
Requirements
Fluency in Italian
Proven results by managing social media channels, preferably in the gaming, entertainment, or tech industry.
Knowledge of chess, including rules, notation, tournament culture, key figures
Demonstrated ability to create timely, and highly engaging content (memes, viral videos) that aligns with internet culture and brand voice.
Proficiency with basic photo and video editing software (e.g., Adobe Creative Suite, Canva, CapCut).
Deep understanding of content strategy, platform algorithms, and best practices for major social media platforms.
Excellent communication and collaboration skills suitable for a fully distributed, remote team environment.
A high sense of ownership, accountability, and a commitment to continuous learning.
Strong cultural awareness and sensitivity, with the ability to adapt content and messaging to Italian speaking communities while respecting cultural nuances.
A sense of humor.
About the Opportunity
This is a full-time or contract opportunity depending on your location
We are 100% remote (work from anywhere!)
There is a slight preference for candidates in EMEA timezones for business alignment purposes
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Marketing Manager
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