Social Media Manager (DTC/Ecommerce)

Job Title: Social Media Manager

Type: Full-Time, Remote

Salary: $1,600 - $2,500 (based on experience and ability to take on a broader scope of work)

Location: Latin America

Company Overview:
We are a dynamic organization operating across two brands: a leading craft beer franchise with locations across Florida and an innovative e-commerce supplements company currently undergoing an exciting rebrand. Our mission is to expand our customer reach through creative, authentic, and engaging social media experiences that drive real business growth.

Role Overview:

We are seeking a highly proactive, hands-on Social Media Manager who can fully own the day-to-day execution of our social presence across multiple brands.

This is not a traditional corporate social media role. We're looking for someone who enjoys building, creating, and executing, not simply managing calendars or coordinating with creative teams.

The ideal candidate thrives in small, fast-paced companies where wearing multiple hats is the norm. They are excited to experiment, capitalize on real-time opportunities, and aren't afraid to roll up their sleeves to create content from scratch.

Success in this role requires someone who naturally says, "I'll figure it out," rather than waiting for direction or relying on specialized departments.

You will work directly with founders, operators, and store teams to bring brand ideas to life and help grow awareness, engagement, and customer acquisition across all channels.

Responsibilities:

• Manage and execute social media strategies across multiple brands.

• Create, edit, and publish engaging content including captions, graphics, reels, TikToks, short-form videos, and image assets.

• Monitor trends daily and react quickly to relevant moments, viral content, sports events, holidays, and local conversations by producing timely content instead of relying solely on scheduled posts.

• Uphold each brand's voice while adapting messaging across different audiences.

• Work directly with founders, general managers, and store teams to gather content and execute campaigns.

• Manage community engagement and customer interactions.

• Build relationships with influencers and UGC creators.

• Monitor analytics and recommend improvements.

• Leverage AI tools (such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, CapCut AI, etc.) to improve content quality, increase efficiency, generate ideas, accelerate production, and streamline workflows.

• Continuously test new content formats, platforms, and creative approaches instead of relying on repetitive posting strategies.

• Participate in weekly marketing meetings.

Requirements:

Must-Haves:

• 3+ years of hands-on social media experience in startups, small businesses, agencies, DTC, hospitality, restaurants, lifestyle, or consumer brands.

• Experience working in lean organizations where you personally owned execution—not simply managed vendors or internal creative teams.

• Proven experience independently managing and growing social media accounts.

Strong content creation experience including:

• Copywriting

• Canva or similar design tools

• Short-form video editing

• Content ideation

• Content execution

You should personally create content and not simply brief designers or outsource production.

Nice-to-Haves:

• Experience in food and beverage, hospitality, or supplements/e-commerce industries.

• Prior success independently managing content calendars, launches, and influencer projects.

• Proficiency with standard marketing and social media tools (e.g., Facebook, Instagram, Google Business, Mailchimp, Canva, Klaviyo).

• Run basic local paid campaigns (events, promos) on platforms such as Meta and Google Ads; willingness to learn more advanced e-commerce paid media as needed.

• Comfortable with basic paid advertising and willingness to learn advanced marketing operations.

TikTok Experience

Strong TikTok experience is required, including:

• Organic growth

• Trend spotting

• Short-form storytelling

• Community engagement

• Performance optimization

• Ability to quickly capitalize on trending topics and real-time events

Startup Mindset

We're looking for someone who:

• Loves wearing multiple hats

• Is naturally curious and enjoys figuring things out independently

• Moves quickly without needing detailed instructions

• Has a strong "can-do" attitude and enjoys solving problems

• Is comfortable making decisions and taking ownership

• Gets excited about testing new ideas and learning continuously

AI

AI is a core part of how we work. The ideal candidate actively embraces AI tools to improve productivity, creativity, research, brainstorming, editing, and content creation.

We're looking for someone who is excited about incorporating AI into their daily workflow—not someone who avoids or resists using it.

Important Notes

This role is best suited for builders rather than coordinators.

If your experience has primarily involved managing agencies, approving creative, or overseeing teams without personally creating content, this role is unlikely to be the right fit.

We're looking for someone who enjoys creating, experimenting, moving quickly, and making things happen.

Please submit:

• Resume

• Portfolio or social handles

• Examples of content created and managed

• Short introduction video (requested for shortlisted candidates)

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